Corporate Innovation Certificate

Jones Graduate School of Business

How long?

  • 3 days
  • in person

Jones Graduate School of Business


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Who should attend

Senior management, business strategy, sales, consulting, product management, and marketing professionals invested in building a culture of innovation.

About the course

Innovation is not just for startups. It has become a mandate for established corporations to ensure competitive advantage and profitability in today’s complex business environment. Whether you’re creating new products or services or improving business processes, an innovation strategy must be an essential element of your organization’s primary operation. In our three-day course, you’ll explore three core elements of innovation strategy – process, environment and people – and examine scientifically proven approaches to corporate innovation. You’ll walk away with actionable tools to help you create and accelerate implementation of an innovation strategy within your organization.

Program Takeaways

  • Differentiate and leverage proven corporate innovation models
  • Develop strategies for creating and sustaining an innovation culture
  • Create new or improve existing products, services, and business models
  • Resolve everyday business challenges by applying robust innovation practices

This program will address the three core elements of innovation strategy to ensure sustainable growth in all organizations – Process, Environment, and People.



The lifecycle of innovation evolves from idea generation through implementation. The process of leading the entire innovation value chain is essential, from design thinking, to disruptive innovation, through balancing exploitation and exploration. Discover how matching your innovation strategy with the ecosystem of your business will help prepare you for success.


Conducting a diagnostic assessment of your internal and external environments is crucial to the advancement or restriction of innovation. Learn strategies for building a conducive work environment to support innovation.


Leaders are responsible for building and leading innovative teams who embrace opportunities and implement these ideas. Focus on how to introduce new strategies which enable others to think and act innovatively.


Jing Zhou

Jing Zhou is Houston Endowment Professor of Management, and Director for Asian Management Research and Education at the Jones Graduate School of Business of Rice University. She is an associate editor of Journal of Applied Psychology, a top scholarly journal in the field of management. She is a S...

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Corporate Innovation Certificate at Jones Graduate School of Business

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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