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Smaller companies are known to be quick and agile when bringing new ideas to market, whereas larger companies often struggle to do this at the same pace. In the program Corporate Entrepreneurship (CES) participants will analyze the elements of and requirements for successful entrepreneurship in organizations. They will learn what they can do to turn ideas into new ventures and how to overcome common obstacles. As practical exercises they will generate their own business idea, test it in the market, and iteratively find out how to improve its design and how to launch it.
Renowned faculty and leading entrepreneurs will offer the latest research and best practices. They will explain how to develop scalable business models and how to pitch and sell ideas.
Participants will boost their ability to be entrepreneurial inside large companies, by learning new strategies and putting them into practice during the duration of the program.
- Entrepreneurship in new and existing organizations
- Bringing ideas from inception to market
- Articulating and testing assumptions
- Developing scalable business models
- Pitching and selling ideas
Who should attend
Executives with a background in engineering, business development, strategy, marketing, and sales who are keen on learning how to become an intrapreneur and able to quickly advance an idea inside a company.