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About the course
Smaller companies are known to be quick and agile when bringing new ideas to market, whereas larger companies often struggle to do this at the same pace. In the program Corporate Entrepreneurship (CES) participants will analyze the elements of and requirements for successful entrepreneurship in organizations. They will learn what they can do to turn ideas into new ventures and how to overcome common obstacles. As practical exercises they will generate their own business idea, test it in the market, and iteratively find out how to improve its design and how to launch it.
Renowned faculty and leading entrepreneurs will offer the latest research and best practices. They will explain how to develop scalable business models and how to pitch and sell ideas.
Participants will learn how to think like entrepreneurs, how to advance new ideas inside and outside of their companies, and how to turn those ideas into successful businesses.
- Entrepreneurship in new and existing organizations
- Bringing ideas from inception to market
- Articulating and testing assumptions
- Developing scalable business models
- Pitching and selling ideas
Who should attend
Executives with a background in engineering, business development, strategy, marketing, and sales who are keen on learning how to become an intrapreneur and able to quickly advance an idea inside a company.
Trust the experts
Linus Dahlander is an associate professor with tenure at ESMT Berlin. He joined ESMT in January 2011 as an assistant professor. Linus received his PhD in Technology Management and Economics from Chalmers University of Technology, Sweden in 2006. From 2006 to 2008, Linus was an assistant professor...
Stefan Wagner is an associate professor of strategy (with tenure). Stefan joined ESMT Berlin in February 2011 as an assistant professor and was the TUSIAD/TCCI Chair in European Economic Integration from 2014 to 2015. Previously he was an assistant professor in the Institute of Innovation Researc...