Corporate Business Model Innovation

Haas School of Business

Haas School of Business


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Who should attend

  • Senior-level Managers
  • Chief Marketing Officers (CMOs)
  • Chief Innovation Officers (CIOs)
  • Business Strategy and Development professionals
  • Research & Development (R&D) professionals
  • Any executive responsible for managing innovation within their company
  • A group of colleagues or team who would like to advance their skills together

About the course

From start to finish, innovating a product and getting it to market requires business innovation management know how - from seeking transformational opportunities and leveraging open innovation to bringing disruptive ideas to market.. By sharpening your creative innovative thinking skills with open innovative training, you will become a business leader who masters innovative strategies that ensure competitive advantages for you and your company.

In the Corporate Business Model Innovation program you will transform your innovation challenges into opportunities to design, evaluate, and scale new business models. Led by Professor Henry Chesbrough, ‘The Father of Open Innovation’, you will strengthen your ability to manage innovation through hands-on case studies and pragmatic exercises.

By embracing idea management and a lean startup mindset, you will produce a personalized innovation integration plan and you will be equipped with the crucial guidance needed to catapult your innovative leadership to the next level. At the conclusion of the program, you will advance your skills as a modern innovator and be confident in your ability to successfully deploy innovative business ideas despite the inevitable barriers you will face.

Discover New Innovation Concepts

Explore new concepts in business model innovation, open innovation strategies, and innovative technology. Learn how to apply lean startup models in a corporate context.

Identify Key Business Opportunities

Uncover your current business model’s strengths and weaknesses while learning to use open innovation to identify new opportunities. Rethink existing strategies to capitalize on organizational innovation and strategic change.

Create New Business Model Ideas

Generate and validate potentially successful new business model designs. Complete the training with a personalized, fully-developed portfolio of lean, go-to-market plans.

Overcome Roadblocks and Manage Complex Change

Align company strategy and business politics with lean methodologies, restructure your teams, recognize and overcome internal “innovation killers”, and transform your innovation process to get breakthrough products to market faster.

Make New, Powerful Connections

Learn to create new relationships and collaborate effectively with startup firms, internal entrepreneurs, and potential partners.


The Corporate Business Model Innovation program curriculum covers the following topics:

TOPIC 1 | Open Innovation and Business Model Innovation

  • Differentiating between an open and closed innovation system
  • The business model improvement continuum
  • The differences between a startup vs a big corporation

TOPIC 2 | Business Model Canvas and Customer Development

  • The value and use of the Business Model Canvas
  • Identifying customer discovery practices
  • Customer interview best practices

TOPIC 3 | Your Business Model and Internal Customers: Aligning Power and Politics

  • The role power plays in impeding or supporting innovation
  • Assessing where power sits in your company
  • Identifying strategies to build power for innovation

TOPIC 4 | Refining the Business Model Canvas

  • The three categories of metrics important to innovation efforts
  • Methodologies for each of the three metrics

TOPIC 5 | How to Design an Effective Integration Plan for Your Venture

  • Strategies for successful business model innovation
  • Creating new venture business model canvases

TOPIC 6 | Synthesis and Barriers to Overcome

  • Integrating program learnings and planning for success
  • Implementing new methodologies in your organization


Henry Chesbrough

Henry Chesbrough is Faculty Director of the Garwood Center for Corporate Innovation within the Institute of Business Innovation at the Haas School of Business at UC Berkeley. Previously, he was an assistant professor of business administration, and the Class of 1961 Fellow at the Harvard Busines...

Andre Marquis

Andre Marquis is the Executive Director of the Innovation Acceleration Group at the University of California Berkeley. He and his team have built a scalable, global infrastructure to deliver leading-edge, hands-on training to hundreds of startups and thousands of entrepreneurs and corporate innov...

Videos and materials

Corporate Business Model Innovation at Haas School of Business

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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