Corporate Business Model Innovation

Haas School of Business

Haas School of Business


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Who should attend

  • Senior level managers
  • CMOs
  • Business strategy and development professionals
  • R&D professionals

About the course

You've heard of Open Innovation. You've heard of Lean Startup. Now is the time to learn from the leaders in both of these fields how to go beyond the buzzwords and transform your innovation process and get breakthrough products to market with unparalleled speed and efficiency. Join Berkeley-Haas professor and pioneer in the concept of Open Innovation, Henry Chesbrough, and lean startup innovator and Executive Director of the Innovation Acceleration Group at UC Berkeley, Andre Marquis, for this three-day course focused on launching new business model innovations that can capture and drive differentiated competitive value for your company. Go beyond traditional R&D to learn how to develop, evaluate and scale new business models from the inside out and embrace and extend the external startup ecosystem.

Explore New Innovation Concepts Learn new concepts in business model innovation, open innovation strategies, and how to apply lean startup models in a corporate context.

Identify More Opportunities Uncover your current business model’s strengths and weaknesses then learn to use open innovation to identify new opportunities and rethink assumptions and strategies.

Create New Business Model Ideas Generate and validate potentially successful new business model designs and develop a portfolio of lean, go-to-market plans.

Overcome Roadblocks and Make Effective Changes Align strategy and political factors with lean methodologies, restructure your teams, recognize and overcome internal “innovation killers”, and transform your innovation process to get breakthrough products to market faster.

Make New, More Powerful Connections Learn to create new relationships and collaborate effectively with startup firms, internal entrepreneurs, and potential partners.


The Corporate Business Model Innovation program curriculum covers the following topics:

TOPIC 1 | Open Innovation and Business Model Innovation

  • Differentiating between an open and closed innovation system
  • The business model improvement continuum
  • The differences between a startup vs a big corporation

TOPIC 2 | Business Model Canvas and Customer Development

  • The value and use of the Business Model Canvas
  • Identifying customer discovery practices
  • Customer interview best practices

TOPIC 3 | Your Business Model and Internal Customers: Aligning Power and Politics

  • The role power plays in impeding or supporting innovation
  • Assessing where power sits in your company
  • Identifying strategies to build power for innovation

TOPIC 4 | Refining the Business Model Canvas

  • The three categories of metrics important to innovation efforts
  • Methodologies for each of the three metrics

TOPIC 5 | How to Design an Effective Integration Plan for Your Venture

  • Strategies for successful business model innovation
  • Creating new venture business model canvases

TOPIC 6 | Synthesis and Barriers to Overcome

  • Integrating program learnings and planning for success
  • Implementing new methodologies in your organization


Henry Chesbrough

Education PhD, Business Administration and Public Policy, Haas School of Business, UC Berkeley MBA, Stanford University, with Highest Honors BA, Economics, Yale University, Summa Cum Laude Positions Held At Haas since 2003 2005 – present, Adjunct Professor, Haas School of Business 2...

Andre Marquis

Andre Marquis is the Executive Director of the Innovation Acceleration Group at the University of California Berkeley. He and his team have built a scalable, global infrastructure to deliver leading-edge, hands-on training to hundreds of startups and thousands of entrepreneurs and corporate innov...

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Corporate Business Model Innovation at Haas School of Business

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