Who should attend
You are likely to be working in a marketing, communications or design role, in which you’re expected to write copy. Having already built up an understanding of the fundamentals – either through experience or having attended our Principles course – you are now ready to push yourself further and take your skills to the next level.
About the course
This is a practical, hands-on workshop for those who already have some experience of writing in a marketing context and want to hone their skills. In the morning, you will work collaboratively to create concepts, headlines and short pieces of body copy for a consumer advertising campaign across print and digital media. In the afternoon, you will have the opportunity to write longer pieces of copy for a B2B environment, including web and blog content. Throughout the day, you will be supported through the process with tips on methodology and technique, as well as inspiring examples. You will also receive constructive critique from a highly-experienced copywriter and creative director.
You will have greater confidence in:
- Applying copywriting techniques to a variety of different settings
- Working collaboratively and conceptually on the creation of marketing communications
- Experimenting with your writing to achieve more impact
- Using copy as an effective tool in selling and persuasion
- Critiquing constructively the copy produced by others
Phil Woodford is a former advertising creative director and practising copywriter, who has a wealth of experience of working with clients across a range of sectors. He lectures at University of the Arts London and Sup de Pub – the advertising and marketing faculty of French business school Groupe...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.