Consumer Behaviour & Neuroscience

Indian Institute of Management Indore

How long?

  • 3 days
  • online

What are the topics?

Indian Institute of Management Indore

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

Who should attend

Senior and Middle level marketing and sales managers from FMCG, Consumer Durables, & Non-Durables Industry, Health, Hospitality, Financial, Entertainment, Retail, Ecommerce and Services Industry.

About the course

Marketers and researcher have been exploring to uncover the mysteries of persuading the consumers to buy their products/services. They have been striving to understand consumption behaviour to provide a memorable experience. From decades brand managers are continuously striving to comprehend consumers’ needs, emotions and expectations to create a unique delightful experience. Surprisingly mismatch between the attitude and actual purchase behaviour of the consumer has been an area of great concern. Most of the information processing that happens at subconscious human brain plays a great role in consumer decision behaviour. Traditional market research methods alone would fail to understand the consumer subconscious brain processing to explain mismatch between intention and action displayed by consumers at the point of purchase. Marketers and researchers, therefore, need to revisit their market research methods to better understand consumer mind and behaviour. This program will address concepts and application of neuroscience in consumer behavior and its role in shaping the future marketing practices. The program will introduce the emerging field of consumer neuroscience and applications of neuroscience in marketing.

Objectives

  • Neuroscience of consumer decision making
  • Consumer emotions
  • Tools & application of consumer neuroscience
  • Experience psychology
  • Neuroscience techniques

Content

  • Human behaviour in marketplace
  • Emotions & reasons in consumer behaviour
  • Old versus new paradigm

Methodology

The pedagogical mix for the program will be a judicious combination of lectures and cases discussion for conceptual understanding, experimental learning through interactive exercises.

Experts

Sabita Mahapatra

Dr. Sabita Mahapatra is Faculty in the area of Marketing. Her area of interest includes Consumer Psychology, Customer Management, Neuro/Emotional Marketing and Social Marketing. She has presented several papers in National and International Conferences and credited with research publications in v...

Consumer Behaviour & Neuroscience at Indian Institute of Management Indore

From  INR 36 000$503

Something went wrong. We're trying to fix this error.

Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

We may ask you for additional information.

To finalize your enrollment we will be in touch shortly.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.