Connecting With Customers Through Social Media

Sauder School of Business

Sauder School of Business

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

Digital transformation is the process of adopting and utilizing state-of-the-art technologies in order to boost business activity, improve safety, and...

Read more about Leadership

Leadership is a form of social influence that doesn't always depend on your position in the company. However, it is true that if you want to foster a ...

Read more about Marketing

Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

About the course

Use social media to bring people together in turbulent times

Without a well-managed communication plan, turbulent times can drive people apart: a dynamic that has become all too clear during the current pandemic, economic crisis and political upheaval. Fortunately, social media offers businesses a powerful tool for re-establishing community connections and good will.

This program is essential for organizational leaders who wish to stay connected with customers. Learn how social media is uniquely suited for communicating in an authentic manner. Harness the power of social media to be truly present for your audience, boost community engagement and demonstrate leadership in times of uncertainty.

Online program format

This one-day program includes two facilitator-led online sessions in real time: one in the morning and one in the afternoon. Each interactive session lasts about 3 hours, including breaks. You will also have access to self-directed resources (readings, videos, etc.) that you can review at any time.

Benefits for you

  • Navigate challenging issues like social responsibility and online activism
  • Investigate how various types of organizations are using social media differently
  • Explore social media mechanisms for increasing visibility, trust, engagement and reputation
  • Learn best practices for primary social media platforms
  • Mitigate the dynamics of divisiveness in challenging times

Program content

  • Social media principles, characteristics, benefits, issues, opportunities and risks
  • How social media facilitates human relationships, connection and good will
  • Creating value for your audience, even in the absence of tangible commercial exchange
  • Online community development: social responsibility and communicating authentic care for people
  • Social media objectives for various types of organizations
  • Communicating your organization’s mission, vision and values, for social as well as economic good
  • Brand voice: communicating consistently while respecting the norms of each social channel
  • Social search and social listening: learning what’s important to your audience
  • Sourcing content (social news, blogs, podcasts, RSS, newsreaders, etc.)
  • A review of best practices common to major social media channels
  • Social media resources for ongoing learning

Experts

Tristan Jutras

On a mission to help people make smart technology decisions. Experience in broadcasting, content production, training, Web design & development, marketing, communications, PR, and business development. Team player and natural leader. Highly adaptable to various industries and work environmen...

Videos and materials

Connecting With Customers Through Social Media at Sauder School of Business

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Digital Transformation

When it comes to imposing digital frameworks and technologies, whether you’re trying to optimize particular units or the entire organization, you need to minimize the collateral damage in order to have a greater effect. However, it's not always that ...

Read more about Leadership

One evident benefit of joining a leadership course is gaining the knowledge essential for motivating people for high performance. After completing a leadership course, you will be capable of assessing your trustworthiness as perceived by your colleag...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.