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Eli Broad College of Business

Conducting Product Counterfeiting Investigations

Available dates

On demand
Online
USD 250

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About the course

  • Understand the elements of an investigation process and utilize basic investigation techniques for counterfeit products
  • Describe how to build an investigation by integrating identified elements of proof with the appropriate standard of evidence
  • Identify the importance of reporting and lead generation and explain how a data management system enhances the investigation process
  • Generate performance metrics used to support investigation activity and provide value to the brand owner

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