Who should attend
Those responsible for conducting or commissioning market research and want to understand the best practice online approaches.
About the course
Conducting market research online has come into its own in recent years and in many cases can be the optimal way to collect information. Using an online survey can be a speedy and cost-effective means of gathering information to support business decisions and validate marketing strategy.
Recent developments have enabled greater sophistication in questionnaire design resulting in improved success in engaging the target audience. It is vital to ensure a clearly designed research brief, ensure the sample is appropriate, ask the right questions and ensure that actionable insights are delivered. This course will help you to judge when an online survey represents the optimal choice and provide guidance on the steps that will improve the outcome to deliver on the objectives of the project.
In addition to online surveys, this course will also cover the use of virtual meeting platforms such as Zoom, Microsoft Teams, Google Hangouts and Skype, that have enabled personal interviews to be conducted remotely with a number of associated benefits. The course will also provide guidance on the optimal use of video call platforms for market research, whether for one on one interviews or to run online focus groups.
- The advantages of online surveys
- The 10 steps to conducting an online survey
- How to specify research objectives
- Coding and analysis of open-ended questions in online surveys
- Using survey software tools and technology
- Tips for designing effective questionnaires
- Using online panels and communities for market research
- How to analyse and report on research findings
- Best practice guidelines when conducting online research
A highly experienced marketer and economist, Jean Sutton has worked in market research since graduating in economics from Trinity College Dublin. Her professional career has involved vast market research on a number of projects working for high profile companies such as the Irish Trade Board, Bri...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.