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Indian Institute of Management Bangalore

Competitor Analysis

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This programme will focus on qualitative tools and techniques for accessing, interpreting and using industry and competitor information for identifying strategic groups at the industry level and for doing competitive benchmarking at the firm level and at the product or service level. Participants will also explore how qualitative competitor and customer analysis backed by available benchmarking data can be used to develop effective business level strategies to create and defend markets.


  • Competitor Analysis and Competitive Strategy
  • Deciphering Competitor’s Business Models
  • Developing Competitive Business Models
  • Industry Level Strategic Group Analysis
  • Firm Level Competitive Positioning and Benchmarking
  • Product Level Competitive Decisions: Creating and Defending Markets


Participants are requested to arrive by evening on the previous day as sessions in this program are scheduled to start at 9.00 am on day one and will end at 5.00 pm on day three. There will be five sessions of 75 minutes duration. Participants may plan to leave only after 5.00 p.m. on the third day. Please do not book your return flights scheduled to depart earlier than 8.00 pm on the third day as it takes about two hours to reach the airport

Who should attend

This programme is intended for middle level to senior managers involved in the design, development, production and marketing of products and services in any competitive business


Professor Prabhu's areas of research and teaching are product innovation, strategic management and entrepreneurship. He has published in leading journals like the Academy of Management Review and Research Policy and was invited to be on the editorial board of the Journal of Management, US. Teach...
Professor Jose teaches core courses on strategy and electives on Corporate Environmental Management, Sustainable Enterprises and Understanding Corporate Failures. He has been a visiting faculty at Cardiff Business School, IIM Kozhikode, and Gothenburg School of Business, Economics and Law at the ...


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