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This programme will focus on qualitative tools and techniques for accessing, interpreting and using industry and competitor information for identifying strategic groups at the industry level and for doing competitive benchmarking at the firm level and at the product or service level. Participants will also explore how qualitative competitor and customer analysis backed by available benchmarking data can be used to develop effective business level strategies to create and defend markets.
- Competitor Analysis and Competitive Strategy
- Deciphering Competitor’s Business Models
- Developing Competitive Business Models
- Industry Level Strategic Group Analysis
- Firm Level Competitive Positioning and Benchmarking
- Product Level Competitive Decisions: Creating and Defending Markets
Participants are requested to arrive by evening on the previous day as sessions in this program are scheduled to start at 9.00 am on day one and will end at 5.00 pm on day three. There will be five sessions of 75 minutes duration. Participants may plan to leave only after 5.00 p.m. on the third day. Please do not book your return flights scheduled to depart earlier than 8.00 pm on the third day as it takes about two hours to reach the airport
Who should attend
This programme is intended for middle level to senior managers involved in the design, development, production and marketing of products and services in any competitive business