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NUCB Business School

Competitive Tactics and Policy

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About the course

This course includes:

In modern business, to guarantee a competitive advantage over rivals, a successful firm manager must know what tactic to make, and when and how to make such a tactic. This course provides some preliminary solutions to the above questions. The essential idea is how to achieve market power from strategic interactions with rivals. Alternatively, when making decisions, a manager always needs to be aware of his/her rivals’ responses. Following this idea, the objective of this course is to help students learn some preliminary business strategies such as product positioning, pricing, site selecting, and input sourcing, etc. In this course, several real-world cases will be introduced. Students are required to think from the perspective of the firm manager. Notice that students who want to enroll in this course are required to have preliminary knowledge of microeconomics and game theory.

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Cong Pan

Cong Pan received his Ph.D. in Economics from the Graduate School of Economics, Osaka University. He had worked as Research Fellow for Ja Society for the Promotion of Science (JSPS), Visiting Scholar for Centre d'Économie de la Sorbonne – Cachan (École normale supérieure Paris-Saclay) and Special...


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