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David Eccles School of Business

Competitive Strategy (Online)

On demand
USD 990

How it works


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Most CEOs are in their position because they are good at two things: strategy and leadership. These are the people who lead organizations to outperform their competitors. Competitive Strategy equips you with the knowledge and skills to develop a dynamic business strategy, in order to gain this competitive edge—and propel you to the C-suite.

The central question in this course is: How do I develop strategy so my organization can outperform others and gain a competitive advantage? In essence, the answer is that some organizations are able to establish a profitable position in a market—and defend it—because they have some combination of resources and capabilities that allow them to gain an edge or an advantage over their competitors.

Knowing how to develop such a strategy gives managers the building blocks to establish an overarching plan for how to succeed in their marketplaces. In this course, study leading theories from influential strategists, dissect a variety of case studies, and gain tools and tactics to apply strategic responses to a variety of real-world settings.

In this program, you will:

  • Learn how to move the strategic management process from concept to application.
  • Link the value creation/value capture matrix to business models.
  • Use industry and internal (company) analysis to formulate strategy.
  • Apply concepts on competitive advantage to business-level strategies.
  • Consider the implications of disruptive innovation for your organization.

Topics covered include:

  • The strategic management process
  • Industry and internal analysis
  • Business-level strategies in cost leadership and product differentiation
  • Disruptive innovation

Who should attend

  • First- and middle-level managers with an eye on the C-Suite
  • Small-to-medium sized business owners
  • Anyone with responsibility for business strategy


Bonita Austin is an Associate Professor (Lecturer) and Assistant Department Chair for the Entrepreneurship & Strategy Department in the David Eccles School of Business. Since joining the DESB in August 2008, Ms. Austin has received 4 teaching awards. The awards included the Brady Award for Su...


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Detailed Description

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On demand
USD 990

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