Competitive Nonprofit: Strategizing to Stay Ahead

Kellogg School of Management

How long?

  • 2 days
  • in person

Kellogg School of Management


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Who should attend

  • Executive leadership teams of nonprofit organizations who want to set their organization apart and scale in the future
  • Nonprofit managers and program directors with a desire to identify where their programs fit in the broader nonprofit sector environment
  • Collaborative and progressive nonprofit, public sector and military leaders who want to define their niche

About the course

Creating and Sustaining a Competitive Advantage

In this highly interactive program, leaders and managers of nonprofit organizations can expand their perspective on the markets in which they operate and learn how to secure their organization’s long-term impact through enhanced competitive positioning.

Guided by expert faculty, you’ll construct a map of the competitive landscape to help identify the strategic risks associated with achieving your mission and the opportunities of working with and learning from your competitors. You’ll leave with a clear understanding of what distinguishes your organization from others in the field, your competitive advantage, how the competition impacts your strategy, and the communication strategies needed for gaining the engagement and support required to enact change.

Key Benefits

  • Understand how well developed, smart strategic decisions can improve your sustainability
  • Identify and build sustainable competitive advantage
  • Identify and assess your organization’s competitors to determine potential opportunities, risks, and allies
  • Design a leadership communication process that facilitates organizational changes
  • Learn how to balance/rebalance for sustainability

Program Content

Competitive Advantage

  • Develop an analytical approach to your organization's strategy
  • Understand how your organization creates value
  • Discover how to utilize your organization's resources and capabilities to generate a competitive advantage

Strategic Stakeholder Engagement and Communications as Competitive Tools

  • Identify, prioritize and effectively engage key organizational stakeholders
  • Empower strategic and frontline leaders to stay ahead in their highly competitive industry by developing a deliberate and compelling stakeholder engagement strategy
  • Recognize the power of stakeholder mapping
  • Redefine your ideal service market and stakeholder map in light of the current landscape
  • Distinguish the value proposition by creating a communications plan
  • Lay out and prioritize the communication channels to maximize effectiveness for communicating to service markets and stakeholders
  • Deploy communications to ensure organization is visible, accessible and accountable

Scale-Up Challenge

Many successful nonprofits and social impact organizations have effective evidence-based programs. In order to make a social impact, they hope to scale those programs to more clients or regions. In this workshop you will:

  • Learn three key features of successful efforts to go to scale
  • Understand concrete design principles for scaling their own social ventures
  • Discover tactics to make a greater social impact


  • Learn to effectively create value in multi-issue integrative negotiations
  • Manage the tension between creating value and claiming value
  • Effectively craft package deals in integrative negotiations
  • Understand the distinction between compatible and integrative issues
  • Create effective 'scoring systems' to translate outcomes


Michael Mazzeo

Michael J. Mazzeo is an Associate Professor in the Department of Strategy, and a Faculty Associate at Northwestern University's Institute for Policy Research and the Faculty Director of Kellogg's Chicago Campus.  He serves on the editorial board of the Review of Industrial Organization. Mazzeo's...

Nour Kteily

Nour Kteily is an Assistant Professor of Management and Organizations. His research uses the tools of social psychology to investigate how and why social hierarchy and power disparities between groups emerge, and how this influences intergroup relations and prospects for conflict resolution. He i...

Michelle Shumate

Michelle Shumate investigates the dynamics of interorganizational networks designed to impact large social issues, developing and testing theories to visualize, understand, and enable effective interorganizational networks in a variety of contexts including nongovernmental organization (NGO)-corp...

Ernest Duplessis

Ernest Duplessis is a former SVP of Corporate Communications and Government Affairs with Mondelēz International in Deerfield, Illinois. Ernest’s career includes over 25 years of Public Relations, Internal and External Communications, Investor Relations and Government Affairs experience spanning c...

Competitive Nonprofit: Strategizing to Stay Ahead at Kellogg School of Management

From  $1,150

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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