Competing on Business Analytics
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The rapid proliferation of the Internet and related technologies has created an unprecedented opportunity for enterprises to collect massive amounts of data regarding customers and all aspects of their business operations. Yet the reality is that most organisations today are (i) “data rich” but information and knowledge poor”, and (ii) not harnessing the full potential of their data, which is perhaps the second most important asset after human capital. Internet based applications such as social media, website usage tracking and online reviews as well as more traditional technology applications like RFID, Supply Chain Management (SCM), Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) provide access to vast Participants of this programme will discuss both the bigger picture of the relationship between data mining and cross-functional business efficiencies; and they will familiarise themselves with tools like SAS Enterprise Miner/Text Miner, XLMiner, WEKA, and social media listening tools such as Trackur, NodeXL, and SentiStrength. This programme blends qualitative thinking with quantitative techniques.
WHAT YOU WILL LEARN
- Improving the decision-making process (quality & relevance)
- Aligning insights and strategy
- Realising cost efficiency
- Improving competitiveness
- Producing a single, unified view of enterprise information
- Synchronising financial and operational strategy
- Effectively increasing revenue through data