Competing on Business Analytics

Indian School of Business (ISB)

Indian School of Business (ISB)

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Reviews

Navin P, General Manager from Greater New York City Area

4.7
Course quality: very good
Instructors: very good
Other (e.g. materials, infrastructure): very good
Primary takeaway: Predictive Analytics can be simple to implement and a game changer for every product. Application of it becomes real and a view into applicability of it being universal becomes apparent
Things to improve: Look to give the team more conseptual application based cases and less toolset tutorials. Even asking individuals to start with a real life sample and using one to be solved would be an effective view
Industry:tv and media

Who should attend

Middle to senior managers from across functions like Marketing, Operations and Supply Chain Management stand to benefit the most from attending the COBA programme.

About the course

Transform your business with the power of data.

Businesses in the information age are inundated with so much data, that they are rendered 'data-rich' but 'knowledge poor', even as they sit on a potential gold mine of customer insights that can be gleaned with the correct toolset to aid in data extraction and analysis. Businesses need to set up thinking-frameworks that are built on systematically mined customer insights, delivering competitive advantages that are difficult to be copied.

Whether it is to gain a deeper understanding about customer behaviour, to identify operational inefficiencies, or to tap into a trend at just the right moment, the opportunity to utilise and leverage data in interesting ways is endless. Moreover, there lies one of the biggest problems of big data - understanding how to analyse which data and why.

Learn to identify data opportunities and extract maximum value from them.

An intensive 3-day programme that has been designed to help professionals recognise the potential of everyday applications such as social media platforms, their business website, online review platforms, RFID, supply chain management systems, ERPs and CRMs, the course blends qualitative thinking with quantitative techniques, to help participants extract the maximum value from their data analytics.

KEY LEARNINGS

  • Align insights and strategy
  • Realise better cost efficiencies
  • Improve business competitiveness

ORGANISATIONAL BENEFITS

  • Get organisational and financial strategy to marc in lock step
  • Increase existing and explore additional revenue streams
  • Get a unified macro view of the entire organisation's data
  • Improve the decision-making process with quality and relevance

INDIVIDUAL BENEFITS

  • Become the data expert who unlocks hidden value for your business
  • Leverage data analytics for insightful, real-time business intelligence
  • Train yourself to make better decisions by understanding data better
  • Master practical, process-driven and transferrable data analytics skills

Experts

Anitesh Barua

Biography Barua, Anitesh Assistant Professor, Department of Information, Risk, and Operations Management Anitesh Barua received his B.E. from Jadavpur University (India) and his M.S. and Ph.D. from Carnegie Mellon University. His research and teaching interests include measuring business value of...

Videos and materials

Competing on Business Analytics at Indian School of Business (ISB)

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.