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Jun 2—7
6 days
Boston, Massachusetts, United States
USD 13000
USD 2166 per day

How it works


Companies across the globe are collecting huge volumes of data about their customers, operations, and performance—but data alone won't deliver competitive advantage. This big data analytics program explores the strategic opportunities presented by the explosion in data, and enables you to harness the power of big data to transform your company. You will acquire a firm grounding in data analytics and practical strategies for implementing data-focused initiatives that create and capture more value.

Key Benefits

To lead a digital transformation, you need to move data and analytics from the periphery of your organization to its center. This program guides you through that process, offering frameworks for developing data-savvy teams, breakthrough business models, and decision-making processes that create competitive advantage. You will learn how to build essential data collection and analysis capabilities that enable your company to improve operational efficiency and seize new market opportunities.


Apply big data and analytics to reshape your business model and operations

  • Draw on big data to inform your organization's long-term strategies
  • Use experimentation and predictive analysis to improve your business
  • Recruit and develop data-savvy talent who can take your company's data perspectives to the next level
  • Integrate algorithms and data analytics teams into decision-making processes and key functions across the organization, such as marketing, supply chain, human resources, and more

Expand your personal and professional network

  • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
  • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

What You Will Learn

Through faculty presentations, global case studies, and small-group discussions, you will explore how market-leading companies are using customer data to reshape their capabilities, offerings, and industries—and gain competitive advantage. This big data analytics program begins with foundational concepts in data analysis and moves on to examine the strategic opportunities and challenges presented by big data. In the process, you will explore hot-button issues such as blockchain and predictive analytics.

Key Topics

Quantitative foundations: a two-day bootcamp

  • Building your knowledge of core analytics concepts
  • Understanding foundational topics such as machine learning pipelines, quantitative analysis, regression, data architecture, causation, and correlation
  • Collaborating with the CIO on data analysis strategies

The strategic potential of big data

  • Comparing big data analytics with a traditional small data approach
  • Improving your company's data perspectives to create and capture more value
  • Exploring the data explosion in the "four Vs"—variety, velocity, veracity, and volume
  • Creating smart, connected products with the potential to reshape your company and industry
  • Building breakthrough business models based on data
  • Understanding the strategic implications of supply chain and marketing analytics
  • Recognizing and exploiting the difference between correlational and causal patterns

The data-savvy organization

  • Building data capabilities for competitive advantage
  • Attracting and developing data analytics teams
  • Implementing a digital transformation across the organization that builds customer trust and generates valuable data
  • Managing your company with real-time analytics to improve overall efficiency

Who should attend

  • Senior managers who want to refine their skills in strategic data management and fact-based decision-making
  • Digital officers, technology officers, and individuals building and launching data science teams
  • Senior managers in marketing, supply chain, information technology, human resources, talent management, product development, operations, and other strategy-related functions


Tsedal Neeley (@tsedal) is an associate professor in the Organizational Behavior unit at the Harvard Business School. She has taught in both the MBA (LEAD, Leading Teams in a Global Economy, Field Global Immersion) and in various executive education programs including Global Strategic Management ...
Karim R. Lakhani is Professor of Business Administration at the Harvard Business School, the Principal Investigator of the Crowd Innovation Lab and NASA Tournament Lab at the Harvard Institute for Quantitative Social Science and the faculty co-founder of the Harvard Business School Digital Initia...
Dennis W. Campbell joined the faculty of the Harvard Business School in 2003. He is currently the Dwight P. Robinson Jr. Professor of Business Administration. In addition to his academic position, he also serves as the Head of the Accounting & Management unit at HBS. During his time on the fa...
John Deighton is The Harold M. Brierley Professor of Business Administration Emeritus at Harvard Business School. He is an authority on consumer behavior and marketing, with a focus on digital and direct marketing. He teaches in the area of Big Data in Marketing, and previously initiated and led...
Ryan W. Buell is the UPS Foundation Associate Professor of Service Management in the Technology and Operations Management Unit at Harvard Business School. He teaches Managing Service Operations in the MBA elective curriculum and in Executive Education programs at the School. He is the faculty cha...
Kris Ferreira is an assistant professor of business administration in the Technology and Operations Management (TOM) Unit and teaches the TOM course in the MBA required curriculum. In her research, Professor Ferreira focuses on online markets and retail, seeking to build operations management ...
Ariel Dora Stern is an Assistant Professor of Business Administration in the Technology and Operations Management Unit at Harvard Business School.  She teaches the Technology and Operations Management course in the MBA required curriculum.  Ariel''s research focuses on the management of innova...
Feng Zhu is an associate professor of business administration in the Technology and Operations Management Unit and teaches Digital Innovation and Transformation in the MBA elective curriculum. Before joining the HBS faculty, he was an assistant professor of strategy at the University of Southern ...


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