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Haas School of Business

Communications Excellence: Presentation Skills to up Your Leadership Game

Communications Excellence | UC Berkeley Executive Education
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Today’s leader is the Storyteller-in-Chief. You stand before your colleagues, your board, your investors, with nothing more than your presence, passion, and knowledge. Your leadership brings them to “Yes.” In Communications Excellence, you will become that leader. It engages you on a deeply personal leadership development journey that fosters skills you didn’t know you had.

Master Your Personal Communication Style Define and refine success strategies uniquely suited to you and your business while you build the communication skills to follow through.

Match Your Impact with Your Intent Identify your objectives and learn how to tailor your business communications to get exactly the results you want and need.

Develop Confidence and Presence Acquire and practice effective verbal and non-verbal communication skills. Use your breath, body, and voice for to maximize impact and presence during your presentations.

Craft and Deliver a Truly Memorable Pitch Learn how to create a memorable pitch, be in the moment, and ignite your audience with a message that is authentic, clear, and powerful.

Learn Advanced Presentation Skills Recognize when something is not working and know instantly how to fix it by making internal and external adjustments based on high-level skills you rehearse and practice.


The Communication Excellence program curriculum covers the following topics:

TOPIC 1 | The Science of the Message Part 1: Verbal & Nonverbal Skills

  • Principles of persuasive storytelling
  • Negotiation to add value and as a relationship-building tool
  • Fundamental concepts to use in every negotiation
  • Psychology of negotiation
  • Common negotiation mistakes

TOPIC 2 | The Science of the Message Part 2: Focus on Brain, Breath & Body

  • The empirical principles of persuasion
  • Presentation organization: the ladder of abstraction
  • Anticipation and answering disruptive questions
  • The importance of centering
  • Breath & voice exercises

TOPIC 3 | Persuasive Storytelling Strategies: Using the Senses

  • Create an effective opening for a compelling story
  • How to use all the senses to engage audiences

TOPIC 4 | Persuasive Storytelling Strategies: Using Data

  • How to organize content and use data for clarity and impact
  • Visual aids and powerpoint best practices for success

TOPIC 5 | Giving & Receiving Feedback

  • How to receive and use feedback
  • How to provide effective feedback

TOPIC 6 | Virtual Pitch Skills

  • Understand the differences between virtual and in-person presentations
  • Best practices for virtual presentations

Who should attend

  • Senior Leadership and High-Potential Executives
  • Business Development and Marketing Teams
  • Leadership in Nonprofit and Service Organizations
  • Developers and Engineers
  • Entrepreneurs seeking to develop profound leadership communications skills


Education B.A. Literature, Yale University, 1979 Coro Foundation, Fellow, Arts and Public Policy Positions Held At Haas since 2013 2015 – present, Special Creative Advisor (formerly COO), CreativeFuture 2013 – present, Lecturer, Haas School of Business 2013 – present, Faculty, Chapman Universit...
Penny Kreitzer has been Voice and Dialogue Coach on Academy Award nominated documentaries “Promises” and “Regret to Inform”. As a professional, award-winning actress Penny has performed at many theatres in the US including the Berkeley Repertory Theatre and The American Conservatory Theatre in th...
Richard Freishtat serves as Senior Consultant in the Center for Teaching and Learning at UC Berkeley, where he designs and delivers a full range of enrichment initiatives and consultation services to the 2000+ faculty across campus. In addition to teaching in the Executive Education program at Be...


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