Who should attend
This course is perfect for designers, buyers, technologists, merchandiser and anyone else in the fashion industry. It would also be ideal for anyone who has an interest in fashion, whether they are a textile or fashion student, a new graduate, or anyone else looking to start a career in the fashion industry.
About the course
Colour defines fashion. It is the most influential factor in purchasing decisions. We all speak colour all the time, but colour can be complicated and needs careful management. On this short course you will learn how to understand the role of colour in fashion and how colour can be managed to achieve the best desired outcome, both essential skills for anyone working in the fashion industry.
You will learn how to use colour management skills in a range of practical contexts, from colour forecasting and creating colour palettes to final colour approvals and everything in between to help you stand out in your area of work. You will also be introduced to colour psychology, its importance for fashion trends and the influence of colour in customer purchasing decisions.
Each week will start with a lively online workshop and discussion, followed by an individual assignment you will complete during the week by applying the skills to your current projects and situations. The following week the tutor will give personal feedback on your work and introduce the next techniques and concepts.
By the end of this course you will have a greater understanding of the meaning of colour in design, which you can apply to a wide range of projects regardless of your craft or role. This course is ideal for individuals working in any area of the fashion industry. It would also be beneficial to fashion students or anyone else at the start of their career looking to develop their understanding of colour in fashion.
By the end of the course you will have:
- A good understanding of colour psychology, colour perception and the ability to use colour with confidence
- A good understanding on colour approvals, colour standards and lab dips
- Developed confidence in using light boxes, light sources and communicating colour comments accurately
- A clear idea on colour management systems and related products and services available to support the fashion industry
- A good understanding on colour terminology and definitions
- A good knowledge of visual colour assessment Vs instrumental colour assessment
- Understanding colour and its importance in fashion
- Colour associations, tones, tints and shades
- The colour wheel; a guide to colour coordination, colour matching and colour blocking
- Colour psychology
- Defining physical and electronic colour standards
- Understanding lab dips, bulk dips, print strike offs and its importance
- Carrying out colour assessment and approvals and key factors to consider
- Colour evaluation; understanding light sources, using and maintaining light boxes
- Conditioning viewing cabinets
- Identify metamerism, colour perception, colour constancy, appearance and variations due to secondary effects
- Understanding instrumental colour measurement and interpreting colour data for digital colour approvals
- What to and how to communicate colour comments when approving/rejecting lab dips and requesting resubmissions
- Understanding colour attributes; Hue, Chroma and Saturation, Colour space and the CIE system which defines colour vision, illuminants and measurement
- Establishing an effective colour management process, and SOP to reduce colour related lead-times, costs and to improve colour consistency and reproducibility
- Products and services available to support colour in fashion industry
- Influence of colour in consumer purchasing decisions
- Colour vision tests and their importance when working in fashion
All our Online Short Courses include:
- Live online lessons with the same tutors
- The same course content and learning outcomes
- Lesson recordings, for review
- Access to VLE with course content
- Forums for support
- 2 weeks online access
- Certificate upon completion
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.