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The College of Business and Economics

Charismatic Leadership: How to Captivate, Inspire, and Influence

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Charisma is the 20% of an effective leader’s style that produces 80% of his or her results. Charismatic Leadership is known as influential leadership, persuading and inspiring followers to believe and trust the leader as well as embracing the leader’s vision and direction. Followers are moved and energized by the charismatic leader’s passion and enthusiasm. In essence, the Charismatic leader is a source of empowerment, encouragement, and inspiration.

Is a leader born with charisma or is it learned? How does a rising leader or manager display Charisma as part of his or her leadership role?

In this program, Kurt Mortensen will explore Charismatic Leadership and teach participants to radiate charisma as a vital skill that is crucial for leaders to reach exceptional levels of success in year relationships, your ability to influence, your ability to lead and your income.


  • Get others to want to do what you want them to do
  • How to turn resistance into a yes
  • Get others to ACT NOW
  • Effortlessly build rapport with any personality
  • Dissonance – getting people to persuade themselves
  • Win people to your way of thinking and have them accept your ideas
  • The psychology of motivation

Who should attend

Current and future leaders team leaders and anyone who desires to build their skills in becoming more effective in leading and inspiring others.


Kurt W. Mortensen is one of America’s leading authorities on persuasion, negotiation and influence. Kurt has spent 18 years researching persuasion, negotiation and motivational psychology and he teaches on the university level. Kurt is the author of Persuasion IQ Laws of Charisma and the bestsell...