Certificate in Strategic Marketing

UW Professional & Continuing Education

How long?

  • 8 months
  • in person

UW Professional & Continuing Education

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Read more about Information Technology

Information technology is at the heart of any process connected to utilizing computers and communication systems. It is a quite broad term that is use...

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Marketing courses will plunge you into the vast field of marketing. In these courses, you will learn a variety of topics that cover each stage of runn...

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Who should attend

Professionals interested in entering the marketing field or mastering the fundamentals of marketing.

About the course

In today’s highly competitive business environment, effective marketing has become absolutely vital to an organization’s success. In this three-course certificate program, you’ll receive a comprehensive high-level overview of both the art and science of marketing.

The program focuses on understanding the needs of the customer and how that impacts your product decisions, distribution, branding and marketing channel approach. You’ll dig deeply into key digital channels for targeting the right audience, and get hands-on practice with different techniques used for non-digital channels. You’ll then apply what you’ve learned to create a strategic marketing plan for a real-world client.

WHAT YOU’LL LEARN

  • The principles behind effective marketing strategy, including positioning, product decisions, pricing, branding and market research
  • Methods for developing effective promotional campaigns
  • Basic approaches for attracting and communicating with customers through mobile devices, websites, social media, email, online advertising, SEO strategies, direct mail, events and public relations
  • Techniques for measuring the performance of digital channels

GET HANDS-ON EXPERIENCE

  • Test out various web-based marketing tools
  • Work as a group to complete a real marketing plan for a local company or organization

Experts

Steve Sack

Steve Sack is a digital marketing expert with more than 15 years of executive-level marketing experience. He specializes in paid media, lead generation, channel strategy, reporting and analytics, content creation, influencer engagement and community management. Prior to working at Logic 20/20,...

Liisa O'Neill

Liisa O'Neill is director of marketing at Pacific Science Center, where she leads promotions, campaigns, advertising, digital channels, branding, communications and design. Previously, O'Neill ran digital advertising for major retail brands at a performance marketing start-up, New Engen, includin...

Stewart Meyer

Stewart Meyer serves as Chief Marketing Officer for KUOW where he brings 20+ years’ experience in marketing, product management and strategy. Stewart joined KUOW because its mission—“To create and serve a more informed public”—is important, now more than ever. He’s focused on promoting KUOW’s co...

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Certificate in Strategic Marketing at UW Professional & Continuing Education

From  $3,597
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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