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About the course

The Certificate in Luxury Brand Management offers you the opportunity to understand essential principles and practices for the strategic management of luxury sector businesses. Participants will explore the nature of managerial work in the luxury sector in order to understand strategy, operations and project management. You will develop skills to implement this knowledge to increase individual and team performance. The course will enable you to apply the acquired knowledge to business cases within the luxury goods and services sector. This certificate will share with you general knowledge and operational skills to successfully implement strategic management in the luxury sector. By understanding evolutions and trends within the sector as well as marketing and communications concepts, you will be well prepared to lead strategic management for luxury brand projects.

  • Create strategies to take advantage of major evolutions and trends in the luxury sector.
  • Explore the “dream factor” as it relates to luxury brands.
  • Analyze market position and consumer behavior.
  • Improve performance by taking into account the specificities of the luxury industry and various categories of products.
  • Evaluate and select appropriate management tools and processes for luxury brands.

Program strengths

  • Acquire essential knowledge of management, communications and marketing trends in the luxury sector
  • Apply concrete skills to luxury brand organizations.
  • Interact with academic and professional experts in the field of international business development.
  • Open the door to career advancement thanks to recognized, concrete skills.
  • Develop intercultural skills while studying with faculty and peers from around the world.
  • Earn credit towards future MBA programs.
  • Take part in a training program developed by a triple accredited business school.

PROGRAM

This program is organized in 3 intensive modules

As a participant of the Certificate in Luxury Brand Management, you will join MBA participants for these specialization modules. You will benefit from the diverse highly competitive environment and you will extend your professional network.

The Certificate in Luxury Brand Management will give insights into a number of key management areas.

*ADVANCES AND TRENDS IN LUXURY SECTOR *

Core concepts:

  • The creative process in the luxury sector
  • Cultural, social, ethical and sustainable dimensions of the luxury sector

In this module, you will learn how to:

  • Harness the creative process for luxury brand projects
  • Analyze luxury brand status
  • Identify the cultural dimensions that impact the luxury sector
  • Adapt strategies to match the social, ethical and sustainable impact of the luxury industry in new markets

MARKETING AND COMMUNICATION FOR LUXURY BRANDS

Core concepts:

  • Marketing and communications tools for luxury brands
  • Analysis and implementation of communications campaigns

In this module, you will learn how to:

  • Market and promote luxury brands
  • Evaluate the relevance of mass marketing versus differential marketing
  • Implement analytical tools to analyze marketing performance
  • Develop appropriate marketing and communications campaigns for luxury brands

STRATEGIC MANAGEMENT OF LUXURY BRANDS

Core concepts:

  • Leadership in luxury brand organizations
  • Key concepts for luxury brand management
  • Financial and performance analysis

In this module, you will learn how to:

  • Apply key leadership skills to manage luxury brands and projects
  • Improve strategic management using concepts essential to luxury brands
  • Analyze markets, environments, customers and competitors within a sector
  • Carry out financial and performance analysis of luxury brand companies

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