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Grenoble Ecole de Management

Certificate in Entrepreneurship & Innovation Management

Feb 10—May 29, 2020
15 daysModules info
Grenoble, France
EUR 6100 ≈USD 6765
EUR 406 per day

How it works

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Description

The spirit of innovative entrepreneurship is at the heart of today’s business environment. Whether it’s to launch a new business venture or an intrapreneurial project, the ability to develop new business opportunities and leverage tech innovations is an essential driver for growth.

As a participant in the Certificate in Entrepreneurship & Innovation Management, you will acquire the knowledge, skills and tools to effectively implement an entrepreneurial or intrapreneurial project. With a primary focus on the fundamentals of entrepreneurship and a secondary focus on innovation management, the certificate trains professionals to capitalize on new opportunities for growth.

This program provides participants with the opportunity to acquire key skills and knowledge in the fields of entrepreneurship and innovation management. The three-part course explores a wide range of topics, including the fundamentals of developing business plans and pitches, acquiring project funding and scaling-up, and capitalizing on opportunities offered by emerging technology, innovation ecosystems and collaborative innovation. Participants will be able to acquire hands-on experience by preparing an innovative, entrepreneurial project from start to finish.

Upon completing the certificate, you will have learned to:

  • Understand the fundamentals of entrepreneurship (definition, characteristics, founder’s dilemma, entrepreneurial process, idea creation, identifying entrepreneurial opportunities…)
  • Recognize environments that are favorable for entrepreneurship
  • Assess your entrepreneurial skills
  • Build a team to launch a startup
  • Analyze and select an appropriate business model
  • Write a business plan
  • Pitch your project and acquire funding
  • Scale up your business
  • Identify and evaluate emerging technologies
  • Capitalize on innovation and emerging trends
  • Collaborate in an entrepreneurial and innovation ecosystem

Program strengths

  • Acquire entrepreneurial expertise to launch a new venture
  • Develop an entrepreneurial mindset that can be applied to the corporate world
  • Acquire essential skills for innovation projects at startups or corporations
  • Develop intercultural skills while studying with faculty and peers from around the world
  • Earn credit towards future MBA programs
  • Take part in a training program developed by a triple accredited business school

Program

Entrepreneurship & Business Opportunities :

Core concepts:

  • Understand the fundamentals of entrepreneurship
  • Identify, analyze and implement new opportunities

In this module, you will learn how to:

  • Define entrepreneurship and its relevance for the economy
  • Understand the characteristics of entrepreneurs and the founders’ dilemma
  • Identify & exploit entrepreneurial opportunities
  • Work in teams to implement a real startup project using the lean startup method

New Venture Business Planning :

Core concepts:

  • Effectively overcome challenges in planning, pitching and funding

In this module, you will learn how to:

  • Explore funding options
  • Develop business plans and pitches for strategic investors
  • Overcome the challenges of scaling a venture

Entrepreneurship & Innovation :

Core concepts:

  • Identify and capitalize on innovation opportunities
  • Build a collaborative vision to foster innovation

In this module, you will learn how to:

  • Identify and understand emerging technology
  • Plan and implement effective innovation strategies
  • Connect innovation, intrapreneurship and corporate venturing
  • Implement collaboration, alliances and partnerships for innovation
  • Understand the power of open innovation
  • Analyze innovation funding and investment opportunities

Evaluation

Participants will be evaluated on how they apply course concepts to their specific new venture project as well as case studies. Evaluation will include a startup project pitch and a business plan.

Continue your learning experience

Credit from this 90 hours program may be applied to completing an MBA degree.

Educational approach

This certificate builds on a ‘learn by doing’ approach. Participants will explore key theoretical concepts before applying this knowledge to their own new venture projects.

For modules one & two: Flipped classrooms and experiential learning will be used with participants working in teams of 4 to develop a lean startup project.

For module three: A focus on knowledge acquisition through readings, case studies, simulations and guest speakers.

Who should attend

  • Aspiring entrepreneurs (an existing startup project is not required for the course)
  • Employees ready to help their company integrate an entrepreneurial mindset
  • Professionals interested in the growing entrepreneurial boom

Next dates

Feb 10—May 29, 2020
15 daysModules info
Grenoble, France
EUR 6100 ≈USD 6765
EUR 406 per day

How it works

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