Who should attend
- Professionals interested in obtaining a credential from the second oldest college in the nation and one of only eight "Public Ivy" institutions in the nation
- High potentials who are seeking a stronger foundation in current business theory and practice
- Leaders who want to expand their knowledge in different functional areas
- Technical professionals making the transition into management positions
- Entrepreneurs who are seeking to develop their knowledge and understanding of business operations
About the course
The Certificate in Business Excellence is comprised of five essential business topics critical to successful management that promote continuous growth and innovation for individuals and organizations. The program schedule and location are designed for the busy professional in and around the Washington DC metro area. Sessions are held on Fridays over an 8-week period for conscientious scheduling of work responsibilities and the opportunity to apply learned skills and knowledge between sessions.
Sessions can be taken individually or in culmination toward an earned certificate. Completion of all five sessions is required to earn the certificate.
Session 1: Effective Communication - Conveying the message of a leader
Effective communication is a critical component of being a successful leader. It requires the ability to convey a message in a way that takes root with the audience. Great leaders understand that effective communication requires practice and cultivation.
Discover key components of:
- Establishing credibility and executive presence
- Communicating effectively both verbally and nonverbally
- Writing professionally
- Leading in the cross-generational workplace
Session 2: Managerial Accounting - Understanding the financial landscape
An organization’s financial statements and reports tell a story that is critical to making sound business decisions and implementing business strategy. As a leader you must become familiar with the concepts and language of accounting so that you can understand the story and how it impacts the decisions you make.
- to identify, read and understand basic financial statements
- the concept of financial trends and the implications of these trends in making business decisions
- some key financial ratios and how they can help you monitor business performance
- the concepts of budgeting and financial forecasting and how these tools are useful in making business decisions
Session 3: Business Analytics - Leading by the numbers
Understanding the strengths and capabilities of this growing field is critical to your business strategy and long-term success. This session provides an overview of the major data analytics topics in descriptive, prescriptive and predictive analytics for decision making. Learn which statistical tools and software are most popular and the techniques available for optimal results.
Whether you’re new to business analytics or standing up your first data management center, this program will give you the tools you need to build the right team and culture for a successful strategy.
- how high performing companies use analytics to establish their goals and objectives
- the components of a data strategy and steps to develop one
- how to communicate data findings through storytelling and graphics
- how to invest in technology, develop your team, and build the right culture
Session 4: Business Strategy - Learning what it is and how it works
It’s the most popular word in the business community – but what does strategy really mean? This session will provide an overview of the fundamental concepts of strategic management and how to execute these key elements effectively in your organization. Learn how to align strategy with corporate goals and better identify strategic issues and competitive landscape facing your organization. Come with your current strategy or a clean slate to build one of your own!
- how strategy will help improve performance
- what makes up an effective mission statement
- key models for general environmental & industry analysis
- what competitive advantage is/how it is created and maintained
Session 5: Executive Leadership - Building and retaining a resilient workforce
Leadership means different things to different people and often gets associated with higher positions in the organization. But leadership can happen right where you are. This session will provide you with an overview of powerful principles that can be applied to any role, and across any organization or industry. Building strong relationships, communicating the vision, and having the courage to lead in times of uncertainty are all hallmarks of true and effective leadership.
- the current business landscape and how to lead in a changing world
- characteristics of high performing companies
- why leadership matters and the importance of a strategy
The Certificate in Business Excellence provides an overview of key topics required to enhance business competencies and successfully tackle business challenges. By completing this program you will:
- Gain new credentials to enhance your career potential
- Increase your business skills and techniques and begin using them immediately in your organization
- Have a stronger understanding of best practices for cross-functional development and business operations
- Expand your professional network by strengthening your personal brand
- Increase your confidence as a leader in today's business environment
Professor Bob Williams holds the position of Clinical Lecturer at the Mason School of Business at the College of William & Mary. His areas of expertise are leadership, management, and marketing. While at William & Mary, he has taught in these subject areas for the top-ranked undergraduate...
Monica Chiarini Tremblay is an Associate Professor of Business at William & Mary's Raymond A. Mason School of Business. Dr. Tremblay received her PhD in Business Administration with a concentration in Information Systems and a Masters in Information Systems from the University of South Flori...
Ken White, Ph.D. is Associate Dean for MBA & Executive Programs at the Raymond A. Mason School of Business at William & Mary. He leads the School's Full-Time, Flex, Executive and Online MBA programs; the Graduate Career Management Center; the MBA Admissions Office; MBA Student Affairs; an...
With more than thirty years of financial management experience, Rucker has managed high performance teams within both domestic and global businesses and businesses of over $100 million in revenue. She has provided leadership in business growth through both internal initiatives and acquisitions.
Brent Allred joined the faculty of W&M’s Raymond A. Mason School of Business in 1999. He earned his Ph.D. from The Pennsylvania State University and an MBA and B.S. in Accounting from Brigham Young University. Prior to returning to academics, he spent many years in the tech industry with Inte...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.