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About the course
Build a Solid Foundation to Succeed in Business
There are many different ingredients in the recipe for business success. In this certificate program, you’ll get a thorough grounding in the important aspects of business management and fine-tune your leadership skills.
We’ll explore the key elements common to all businesses including accounting, finance, legal, human resources, marketing, planning and project management. You’ll gain insight on how to increase productivity, craft strategy and develop and implement effective business plans. Whether you’re looking to advance in your current organization, move into a different role or start your own business, you’ll gain the training needed to reach your goals.
WHAT YOU'LL LEARN
- Essential financial concepts, including how to analyze financial statements, understand security valuation and evaluate market structure
- Techniques for identifying and addressing marketing challenges and opportunities
- Evidence-based approaches for managing individuals and teams to increase organizational effectiveness
- How to conduct a strategic business analysis and determine long-range goals
- Methods for creating and growing new business ventures
GET HANDS-ON EXPERIENCE
You’ll develop a business plan for a startup company or an established organization.
Start and finish your program with the same group of students, with frequent opportunities to interact with your instructors and classmates along the way. Courses are 100 percent online, with set due dates for assignments but no class meetings.
Attend classes part time at one of our convenient locations in the Puget Sound region. You’ll engage face to face with your classmates and instructors as part of a highly interactive curriculum.
Who should attend
Professionals who want to broaden and deepen their knowledge of business fundamentals.
Trust the experts
Education MBA University of Washington (1980) BA University of Washington (1978) Academic Expertise global business international marketing marketing management marketing strategy sales Industries Retail & Wholesale Telecommunications Positions Held At University of Washington s...
Education PhD Rensselaer Polytechnic Institute (1988) MS Rensselaer Polytechnic Institute (1986) MBA Rensselaer Polytechnic Institute (1983) MArch Rensselaer Polytechnic Institute (1982) BArch University of Madras (1980) Academic Expertise competitive strategy e-commerce entrepreneurship te...
Education MBA Seattle University BBA College of William & Mary Academic Expertise entrepreneurship financial accounting financial economics venture capital Positions Held Ballantrae, LLC – Principal Synapse Product Development – CFO Screenlife Games, LLC – CFO Bag Borrow or Steal ...
Baesler received a B.A. (summa cum laude) and a M.A. in accounting from Brigham Young University in 1990 and has taken additional Ph.D. studies in accounting at Foster Business School. She is a lecturer in accounting in the Foster Business School She also is a clinical assistant professor, Health...
Chelley Patterson has 25-plus years of experience working with domestic, global, private and nonprofit organizations focusing on leadership development, innovative team performance, change management and strategic planning. She was a member of the collaborative research team that designed and con...
Kapil Sharma is an experienced executive, entrepreneur and adviser to leading Pacific Northwest companies. He is currently the managing director at Zachary Scott & Co. in Seattle, where he leads acquisition advisory and strategic consulting engagements. As managing director, he leads industry...
Jane Reynolds has taught organizational behavior and human resource management to undergraduate and MBA students for more than 25 years, primarily at the University of Washington's Foster School of Business. As a lecturer in the Department of Management and Organization, she helped develop the hu...
Patricia Bravo is a consultant, speaker and author who advises clients on effective leadership. With an emphasis on empathetic leadership, she draws on more than 20 years of experience in talent management to accelerate client capability through her company Bravo For You. She teaches undergraduat...
UW Certificate in Business Administration: Alumni Spotlight