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INSEAD Business School

Certificate in Business Acumen

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Description

Today’s managers operate in a globalised world with a rapidly changing and demanding business environment. Organisations are seeking leaders with the business acumen to navigate these changes and successfully run business units.

INSEAD’s Certificate in Business Acumen is designed to bring INSEAD to participants from select emerging markets, at their workplace and at their pace. Taught by the same world-class INSEAD faculty who teach in the MBA, Executive MBA and Executive Education programmes, it will enable participants to advance their business acumen for their organisations’ success.

Consisting of four modules that are delivered over three months, the programme enhances participants' understanding and application of the cross-functional skills of business management. A variety of learning pedagogies, including video lectures, live webinar interactions, learning circles for group work, quizzes, assignments and self-assessments, will be combined to achieve the learning outcomes.

HOW YOU BENEFIT

  • Boost your intellectual capital. Leverage INSEAD’s thought leadership in management, and deepen your knowledge of customer-centricity, strategy, finance and operations, to develop the skills required to lead a business.
  • Reinforce your brand capital. Obtain a certificate in management from INSEAD upon completion – with the top 20% of participants receiving a ‘Distinction’.
  • Build your social capital. Take advantage of the opportunity for rich peer learning from the diverse pool of participants and maximise the group-learning circles to get to know your peers and learn from their insights.

CONTENT OVERVIEW

The curriculum, through its four modules, will provide the participants with the right inputs to advance their business acumen. It also enables the participants to improve their ability of making cross-functional decisions that can benefit their business units and organisations.

Modules:

  • Understanding customers
  • Strategic thinking
  • Financial skills for managers
  • Operations management

A variety of INSEAD’s proprietary learning tools will be used such as surveys, reflection questionnaires, simulations, to name a few.

The programme is designed with an emphasis on application and reflection. The modular nature of the programme will enable participants to translate their personal insights to the workplace context, thereby deepening their knowledge of the key disciplines of business management.

Learning Approach

The programme is delivered in four modules suited to a busy working professional. Each module, delivered over three to four weeks, follows a distinctive approach that includes:

Hi-definition video lectures from INSEAD faculty

Faculty uncover a learning topic in short, hi-def videos every week

Webinars

The programme director and facilitators manage the discussion, reiterate takeaways, and encourage reflection

Reflections

Participants consolidate their learning through discussion boards, exercises, assignments and peer learning in group-learning circles

Who should attend

The Certificate in Business Acumen is tailor made for working professionals from select emerging markets, across sectors and functions, who want to benefit from INSEAD’s thought leadership to accelerate their leadership journey.

Experts

V. “Paddy” Padmanabhan is the Unilever Chaired Professor of Marketing, INSEAD-Singapore, and academic director for the Emerging Markets Institute. Prior to joining INSEAD, he was the John K. and Ellen A. Wallace Distinguished Professor of Marketing at the Olin School of Business, Washington Unive...
James's research interest is on how firm strategy and industrial organization is affected by the broader institutional environment. James has taught courses on strategy and economics to undergraduates, MBAs and executives. Before joining INSEAD, James received his PhD in Business Economics from ...
Sameer Hasija is an Associate Professor of Technology and Operations Management at INSEAD. He earned his PhD in Operations Management and MS in Management Science Methods from the Simon School of Business at the University of Rochester and his BTech from the Indian Institute of Technology Madras....

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