CEIBS

CEIBS-Wharton-IESE Business School Global CEO Programme: a Transformational Journey (Modular)

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About the course

Senior executives are facing increasing pressure to achieve profitable growth. Geopolitical shifts, new technologies and changing consumer behavior all present new challenges, as well as opportunities. The Global CEO Program: A Transformational Journey offers valuable keys for attaining ongoing success.

IESE, Wharton and CEIBS: A Powerful Alliance

The Global CEO Program is led by three world-renowned business schools: IESE Business School, the Wharton School and China Europe International Business School (CEIBS). Participants gain new insights under the guidance of expert faculty members who work on three continents.

IESE BUSINESS SCHOOL

IESE is consistently ranked among the world’s leading business schools. With campuses in New York City, Barcelona, Madrid, Munich, and Sao Paulo, the school seeks to develop global business leaders with a spirit of service and a desire to make the world a better place. The school’s alumni network includes 48,000+ graduates in more than 100 countries.

THE WHARTON SCHOOL

Founded in 1881, the Wharton School of the University of Pennsylvania is renowned for its intellectual leadership and ongoing innovation across every major discipline of business education. The School has a broad global community that includes 5,000 undergraduate, MBA, executive MBA, and doctoral students; more than 13,000 participants in executive education programs annually; and a powerful alumni network of 98,000 graduates.

CHINA EUROPE INTERNATIONAL BUSINESS SCHOOL

CEIBS was established in 1994 as a nonprofit joint venture under the auspices of the European Commission and the Ministry of Foreign Trade and Economic Cooperation (now called The Ministry of Commerce). Headquartered in Shanghai, CEIBS also has campuses in Beijing, Shenzhen and Zurich, as well as facilities in Accra, Ghana. It is China’s leading business school and globally recognized in the Financial Times rankings.

Learning Approach

During the GCP, you will gain first-hand knowledge of distinct global markets, while covering essential business topics. A valuable Cross-Program Project (CPP) culminates in an action plan that you can take back and immediately implement in your company. Relevant, stimulating, practical, thought-provoking: this is how participants describe their learning experience.

In-depth Learning

The GCP employs a wide range of teaching approaches, including interactive discussions, individual learning, casebased learning, peer coaching, role-plays and group exercises. This interactive and practical approach replicates real-life decision-making challenges, thus giving participants a sharper eye for identifying critical issues in their organizations.

Dynamic Interaction

Small- and large-group discussions, team projects and study groups promote the exchange of ideas and experiences and stimulate fresh thinking. The program also provides ample opportunities for interacting with other highly successful business executives who come from different parts of the world. This shared learning approach creates an invaluable opportunity to formulate new goals and strategies.

Daily learning logs also maximize program benefits. This aspect of the program not only boosts effectiveness, but can also have an impact that many describe as “transformational.”

Active Approach

Participants examine authentic business scenarios, exchange viewpoints with other CEOs and develop specific action plans in real time. The Cross-Program Project (CPP) allows participants to directly apply what they learn to their own business context. You will leave the program with an action plan that specifically addresses the strategic challenges faced by your organization.

Participants will receive input during organized exchange sessions with fellow participants and during academic sessions and discussions with faculty members outside the classroom.

Lifelong Advantages

Following the programme, you will be able to take part in alumni events organized by IESE, Wharton and CEIBS and benefit from the extensive alumni networks and lifelong learning opportunities provided by all three schools. In addition, you will have the chance to remain in contact with faculty members and professional staff members from all three schools. Participants who successfully complete the GCP receive a certificate issued jointly by IESE Business School, the Wharton School and the China Europe International Business School.

Benefits

Expand your global reach

As a senior leader, you map out your company’s course, chart its strategy and foster a culture guided by clear objectives and a shared mission.Today’s global, interconnected world calls for senior leaders who are uniquely attuned to the economic currents and market shifts that could advance — or undermine — their firm’s long-term sustainability.

The Global CEO Program has been designed and developed for leaders like you. It will enhance your strategic vision and equip you with new tools to better navigate disruptive trends that could impact your business.

By merging the expertise of three top business schools and three global venues, the program delivers a singular learning experience like no other.

The Journey

  • Expand Your Global Vision and Reach The GCP includes three one-week residential modules on three continents: North America, Asia and Europe.

The Experience

  • Exclusively Designed for Senior Leaders Expand your network and learn from top-level peers in an invigorating multicultural forum.

The Know-How

  • Practical, Just-in-Time Knowledge The case method, interactive lectures, workshops, group discussions, study groups and CEO panels will all stimulate actionable insights that you can immediately apply at work.

The Results

  • The Opportunity to Work on a Real Business Challenge Analyze a business challenge specific to your organization and gain invaluable feedback and support from expert peers.

Schedule

MODULE 1

  • How are global trends impacting regional markets? How are regional markets impacting global trends?
  • How do “transformational leaders”challenge their assumptions and create new mental models to foster an innovative and a creative culture throughout their organization?
  • What is the impact of strategic decisions on financial value creation? How do you drive profitable growth in a difficult business environment?
  • How do you adapt your marketing strategy to stay ahead of the changes in social, mobile, cloud and analytics to exceed your customer’s expectations?
  • How are global trends impacting regional markets? How are regional markets impacting global trends?
  • How do “transformational leaders”challenge their assumptions and create new mental models to foster an innovative and a creative culture throughout their organization?
  • What is the impact of strategic decisions on financial value creation? How do you drive profitable growth in a difficult business environment?
  • How do you adapt your marketing strategy to stay ahead of the changes in social, mobile, cloud and analytics to exceed your customer’s expectations?

MODULE 2

  • How do you understand the current political and economic dynamics of China and its geo-politics with neighboring countries?
  • What is the impact of a transitional China, which has shifted its focus from promoting exports to increasing domestic consumption, on the global economy and capital markets?
  • What can you learn from the new business model innovations and emerging trends around the world?
  • How do you re-think business models and growth strategies in the increasingly integrated Asian free-trade region?
  • How can you lead cross-border operations in the evermore challenging business environment?

MODULE 3

  • What factors shape the global landscape?
  • How do you measure the impact of new business models on your growth strategy?
  • Do you have a digital strategy?
  • How can you take cross-border differences into account as you define strategies?
  • How do you transform your organization by developing a change-management initiative?

Before Each Module

You will receive all pre-reading materials one month before the start of each residential week to give you time to prepare. You will need between 10 and 15 hours advance preparation time for each module.

During Modules

Expect to be fully occupied with classes, study and organized social activities during the three residential weeks. Between lectures and teamwork sessions, you will spend around eight hours a day on each campus, so try to leave work responsibilities at the office.

We recommend arriving a few before the program starts or staying a few days after the program ends for tourism in the city or the country.

When not on the IESE, Wharton or CEIBS campuses, you will be preparing for the next residential week and working on your Cross-Program Project.

Who should attend

he GCP is designed for top-tier business leaders including board members, C-suite executives, presidents and chief decision makers. Participants have an average of 20 years of experience in senior management roles, and reflect a diversity of sectors, profiles and cultural backgrounds.

Typical roles include:

  • Board Member
  • President
  • Owner
  • CEO
  • Chief Operating Officer
  • Chief Financial Officer
  • Chief Marketing Officer
  • Chief Technology Officer

Trust the experts

Harbir Singh

Education PhD, University of Michigan, 1984; MBA, Indian Institute of Management, Ahmedabad, 1978; BTech, Indian Institute of Technology, Delhi, 1975 Academic Positions Held Wharton: 1984present (Vice Dean for Global Initiatives, 2008present; Acting Chairperson, Management Department, 20072008...

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Christian Terwiesch

BusinessWeek, the Financial Times and the Sloan Management Review have all featured Christian’s novel, process-based approach to innovation outlined in his latest book, Innovation Tournament. Christian’s current research centers on health care and innovation management. He has researched and cons...

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Rama Velamuri

Rama Velamuri teaches Entrepreneurship and Negotiation in the MBA, EMBA and executive development programmes at the China Europe International Business School (CEIBS). He is the Academic Director of the CEIBS Centre for Entrepreneurship and Investment, was the Academic Director of CEIBS’ Global E...

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Julia Prats

Julia Prats is Professor and head of department of Entrepreneurship, and holder of the Bertrán Foundation Chair of Entrepreneurship at IESE. Prof. Prats’s primary area of interest is the entrepreneurial process, which includes the identification, evaluation and implementation of opportunities in...

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José Luis Nueno

Areas of Interest Brand creation Commercial strategies Distribution Launching new products Pricing José L. Nueno is a professor in the Marketing Department at IESE. He holds a Ph.D. in business administration (marketing) from Harvard University, an MBA from IESE and a degree in law from the U...

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Pedro Nueno

Dr. Pedro Nueno is President and Professor of Entrepreneurship at CEIBS. He has been a member of the Board of Directors and Chairman of the Academic Council of CEIBS ever since 1994. Dr. Nueno is Bertran Foundation Chair for Entrepreneurial Management at IESE, Spain. He has taught at different un...

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Franklin Allen

Summary Franklin Allen is Professor of Finance and Economics and Executive Director of the Brevan Howard Centre at Imperial College London and has held these positions since July 2014.  He was on the faculty of the Wharton School of the University of Pennsylvania from July 1980 – June 2016. He n...

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Jonah Berger

Jonah is the James G. Campbell Associate Professor of Marketing at the Wharton School at the University of Pennsylvania. He is the author of the New York Times bestseller Contagious: Why Things Catch On, and has published dozens of articles in top-tier academic journals. Popular accounts of his w...

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Karl Ulrich

A holder of more than 20 patents for medical devices, tools, food products, sporting goods, and more, Karl’s expertise is in innovation, entrepreneurship and product development. He is the co-founder of the Weiss Tech House and the Integrated Design Program at the University of Pennsylvania. Karl...

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Raphael (Raffi) Amit

Raphael (“Raffi”) Amit is the Marie and Joseph Melone Professor and a Professor of Management at the Wharton School. Dr. Amit founded and leads the Wharton Global Family Alliance (WGFA), a unique academicfamily business partnership established to enhance the marketplace advantage and the social w...

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