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About the course
Is your business model running out of steam? Are you on the lookout for more effective ways to innovate and find the best possible strategy for your company? If this is the case, why not join us on a learning journey that will enable you to adopt a global approach to innovation, rethink what strategy really is and reconsider how you currently do business.
The program will enable you to:
- Distinguish between different types of innovation
- Understand what a business model is and how it can be used as a framework for strategy formulation
- Discover and apply the Odyssey 3.14 conceptual tools to create new business models
- Evaluate the inherent difficulties in strategic innovation and understand how to create a culture that allows them to be offset
Consists of 3 themes
WHAT IS A BUSINESS MODEL
Analyzing the 3 components of a business model - value proposition, value architecture and profit equation.
14 DIRECTIONS FOR EXPLORATION
Applying the Odyssey 3.14 tools in a workshop setting.
MAKE IT HAPPEN
Find your own way of developing a supportive culture for innovation – from finding new ideas and experimentation to implementation.
Who should attend
CEOs and Business Unit Managers, Heads of Innovation, Heads of Strategic Marketing and Heads of R&D.
Trust the experts
Laurence Lehmann Ortega
After graduating from HEC (1993), Laurence first worked as a consultant in strategy. She then joined Sup de Co Montpellier (France) as a Director of Graduate and MBA programs. Since 2009, she is an Afliate Professor at HEC Paris Strategy and Business Policy department. She is director of several ...
Innovation : key practices for non-startupers Laurence Lehmann-Ortega HEC Paris