Business for Scientists and Engineers

Developed specifically for scientists, engineers and closely related professions, this program provides the opportunity for you to develop foundational knowledge and skills in the core business disciplines — accounting, strategy, finance, marketing and management — and learn how to apply them in your particular industry or role.

Led by a cross-disciplinary faculty of esteemed academics and experienced practitioners, the highly interactive program takes a very practical approach to real-world challenges, like taking innovation from bench to market, transitioning to a leadership role, launching a startup, managing intellectual property, implementing negotiation strategies and more. Equipped with new tools and frameworks, you’ll leave prepared to embrace opportunities as they arise with a management mindset.

Key Benefits

• Understand and leverage accounting data and financial tools
• Develop high-performing teams and organizations
• Plan and implement effective negotiation strategies
• Lead innovation through its life cycle
• Strategize and communicate marketing initiatives
• Develop frameworks for evaluating and initiating business strategies

Program Content

Accounting For Decision Making

• Financial flowcharts and reports
• Accounting data for internal management
• The link between accounting information, management planning and decision making

Negotiations

• Plan and implement effective negotiation strategies
• Analyze negotiation situations

Finance

• Discounted cash flow valuation
• Stock and bond valuation
• Portfolio theory
• Asset pricing models and efficient markets

Business Economics And Strategy

• Economic analysis and optimal decisions
• Consumer choice and demand for products
• Frameworks for evaluating and formulating business strategies

Leadership

• Generate loyalty and commitment in your organization
• Productive engagement

Marketing Management

• Marketing environment
• Determine the organization’s products, prices, channels and communication
• Plan marketing efforts

Management of Intellectual Property

• Trade secrets, copyrights and trademarks
• Management of patent portfolios
• Life cycle of innovation
• Best practices

Strategies For Managing Organizations: Influence

• Art of persuasion
• Interpersonal and procedural tactics of influence
• Produce a high-performing team