Business for Scientists and Engineers
Kellogg School of Management
How long?
- 5 days
- in person
What are the topics?
Kellogg School of Management
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For a limited time only $40.00 $20.00
OrderWho should attend
- Scientists, engineers and postdoctoral fellows who would like to familiarize themselves with basic business tools
- Research faculty involved in startups
About the course
Developed specifically for scientists, engineers and closely related professions, this program provides the opportunity for you to develop foundational knowledge and skills in the core business disciplines — accounting, strategy, finance, marketing and management — and learn how to apply them in your particular industry or role.
Led by a cross-disciplinary faculty of esteemed academics and experienced practitioners, the highly interactive program takes a very practical approach to real-world challenges, like taking innovation from bench to market, transitioning to a leadership role, launching a startup, managing intellectual property, implementing negotiation strategies and more. Equipped with new tools and frameworks, you’ll leave prepared to embrace opportunities as they arise with a management mindset.
Key Benefits
- Understand and leverage accounting data and financial tools
- Develop high-performing teams and organizations
- Plan and implement effective negotiation strategies
- Lead innovation through its life cycle
- Strategize and communicate marketing initiatives
- Develop frameworks for evaluating and initiating business strategies
Program Content
Accounting For Decision Making
- Financial flowcharts and reports
- Accounting data for internal management
- The link between accounting information, management planning and decision making
Negotiations
- Plan and implement effective negotiation strategies
- Analyze negotiation situations
Finance
- Discounted cash flow valuation
- Stock and bond valuation
- Portfolio theory
- Asset pricing models and efficient markets
Business Economics And Strategy
- Economic analysis and optimal decisions
- Consumer choice and demand for products
- Frameworks for evaluating and formulating business strategies
Leadership
- Generate loyalty and commitment in your organization
- Productive engagement
Marketing Management
- Marketing environment
- Determine the organization’s products, prices, channels and communication
- Plan marketing efforts
Management of Intellectual Property
- Trade secrets, copyrights and trademarks
- Management of patent portfolios
- Life cycle of innovation
- Best practices
Strategies For Managing Organizations: Influence
- Art of persuasion
- Interpersonal and procedural tactics of influence
- Produce a high-performing team
Experts
Mitchell Petersen
Mitchell Petersen is the Glen Vasel Professor of Finance. He has published widely in finance and economics. Professor Petersen's research is in the area of empirical corporate finance: the questions of how firms evaluate potential investment projects and how they fund such projects. His recent wr...
Sangeeta Vohra
Sangeeta Vohra is a Visiting Clinical Associate Professor of Executive Education at the Kellogg School of Management. She joined Kellogg in 2003. Her expertise lies in translating the complex technologies for business students who do not have a background in life sciences. She teaches the Science...
James Gerard Conley
James Conley is an inventor who serves as a faculty member in the Kellogg Center for Research in Technology & Innovation and as a Faculty Fellow at the Northwestern University Segal Design Institute. Beyond Northwestern, he served as an appointed member on the United States Department of Com...
Mark Finn
Mark Finn is a Clinical Professor of Accounting and International Business at the Kellogg School of Management, Northwestern University. From 2001 to 2008 he also served as director of Kellogg's Global Initiatives in Management (GIM) program. Prior to coming to Kellogg, Prof. Finn served on the f...
Julie Hennessy
Julie Hennessy is a Clinical Professor of Marketing at the Kellogg School of Management at Northwestern University. Professor Hennessy's MBA and Executive teaching focuses on the development of Marketing Strategies to enhance long-term competitive advantage and profitability. She works frequently...
Donald Dale
Don Dale is a Clinical Associate Professor of Managerial Economics & Decision Sciences at the Kellogg School of Management at Northwestern University. He holds a BS in economics and a BA in physics from the University of Delaware, and a PhD in economics from Princeton University. Prior to joi...
Videos and materials
Business for Scientists and Engineers at Kellogg School of Management
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