Comprehensive course analysis
Who should attend
Business Development through Innovation is for middle and senior managers who are responsible for business and/or new product development as well as for entrepreneurs who want to enhance their managerial skills in how to turn innovation into business growth.
About the course
With Business Development through Innovation you will learn how to apply state-of-the-art tools to successfully develop your business and understand how to create value through innovation. You will examine the success of the German economy and how it is based on family-owned SMEs and mid-cap companies, as well as large corporations which produce high quality products and services. German companies are world-market leaders in various industries, in many cases competing amongst themselves for this leading position. Innovation is their key success driver. Throughout the course you will learn how to manage innovation successfully and how to bring your ideas to the market. You will also understand how to drive business growth in an increasingly competitive global business environment. Case studies on established German companies will deliver valuable insights into best practices and demonstrate how these companies completely transformed through innovation.
- Strategic Analysis
- Strategy Design
- Organizing Growth
- Innovation Management
- Business Modelling
- Marketing Strategy
- Trends and New Industries
- Visit German Mittelstand Company
- Workshop: Design your own Business
Lecture, discussion, individual and group exercises, case studies
Online Training Topics
- Session 1 - Strategic Analysis
- Session 2 - Strategy Design
- Session 3 - Innovation
- Session 4 - In Practice Discussion: Meet a German Hidden Champion online
- Session 5 - Trends Analytics
- Session 6 - Business Modelling
- Group Case : Design your Business
- Session 7 - Market Positioning
- Session 8 - Customer Development
- Session 9 - Profit Engineering
- Session 10 - Present your Business Model
Christian Schulze is Associate Professor of Marketing at the Frankfurt School of Finance & Management. He was a visiting researcher at the University of Texas in Austin (2012) and at Boston University (2015). Prior to his career in academia, he was a business consultant with The Boston Consul...
Prof. Dr. Wolfgang Winter has a degree in business administration from Munich's renowned Ludwig-Maximilians-University and a doctorate from the Bundeswehr University in Munich. He received his doctorate in 1998 for the well-regarded development of an integrated "Theory of the Observer", a fundam...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.