Business Certificate: the Influential Communicator

Kelley School of Business

How long?

  • 5 days
  • in person

Kelley School of Business


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About the course

Effective communication is an essential skill in business, and this program will sharpen yours. Practice and feedback from experts will make you an impactful communicator.

The program includes persuasion, credibility, executive presence, and components of influential presentations. You will learn how to craft a presentation, write for results, facilitate a meeting, and speak to the point. Daily sessions of filming, coaching, and action planning with feedback from faculty experts will help you improve your skills while testing them out in real-world scenarios.

If you are ready to challenge yourself and take your communication skills to the next level, this executive certificate program is the one for you.

Key Takeaways

This certificate is intended for people who interact daily with others in writing or face-to-face encounters. It will benefit those who are highly competent in functional and technical skills and are at a point in their careers where they need to communicate and influence regularly. The skills and confidence gained will help you build your brand and professional presence.

People who earn the certificate will be able to:

  • Tailor your message to your unique audience
  • Speak with conviction and clarity
  • Design written and spoken messages that get attention and results
  • Facilitate a discussion in a group while getting consensus
  • Build trust in important relationships
  • Exude verbal credibility
  • Enhance your LinkedIn visibility
  • Design your communication action plan that flexes your individual style


The program, which includes four individual coaching sessions for each student, is taught by four award-winning faculty members from the Kelley School of Business who are experts in business communications. To successfully complete the program, you will prepare five action plans and two written drafts as well as undergo a communication style assessment and facilitate a meeting.

Course 1: Communicating to Enhance Your Credibility

When trust is present in a relationship, work is faster, more efficient, less costly, and more rewarding. How do you earn the trust of those around you? In this session, you will:

  • focus on ways to build your trust quotient with your boss, colleagues, and team members.
  • identify your own verbal and nonverbal credibility busters and boosters.
  • practice exuding credibility cues that people use to judge your trustworthiness.
  • learn the Big Five trust factors and ways to build your five.
  • head to the studio and record a “tell us about yourself” elevator pitch.
  • review the recording with your Kelley Faculty Coach and coaching team.

Course 2: Communicating to Influence

Practice organizing your thoughts (even on-the-fly) to create clear, convincing messages. Learn to be concise. Explore the common writing errors that detract from your credibility and logical appeal. Practice creating compelling visualizations of complex data. Produce two logical, credibility-building documents (an email or 1-page memo and a LinkedIn update). Communication experts from the Kelley School of Business faculty will give you individual feedback on the documents you create. You will practice coaching (another essential communication skill) as you, too, provide feedback to your team mates. Learn from the other sample work and make a plan for improving your credibility.

Course 3: Communicating to Inspire

Being able to influence with or without formal authority is a critical skill for success in the business world today. Learn to use story and emotional appeal to capture the hearts of your listeners and readers. Finish your day by making an inspirational, emotionally powerful “award” presentation. Review the recording and discuss with your coaching team. Kelley School of Business communication faculty will provide you with expert feedback and tips for improving your inspirational speaking.

Course 4: Communicating in Difficult Situations

Learn how to handle contentious meetings, hostile questions, and conflict. Find yourself “in the hot seat” as you practice facilitating a meeting-gone-wrong. Review highlights (and lowlights) of the hot-seat meeting facilitation with your coach. Create an action plan moving forward that keeps you on track with your goals.

Course 5: Communicating with Authenticity and Flexibility

Discover your Communication Style (with Keirsey Assessment) and explore your natural communication preferences and strengths. Learn how and when to flex your communication style to align, inspire, and motivate others. Create a communication flex chart that identifies several key relationships in your professional life and ways you can best communicate with those people. Kelley School of Business faculty coaches work with you to create an action plan aimed at enhancing key professional relationships in your work life. Wrap up with a final action plan that will send you back into the workplace with concrete, actionable steps to see your learning transfer to your life.


Brenda Bailey-Hughes

Brenda Bailey-Hughes, MA, is an award-winning faculty member at the Kelley School of Business. She’s been teaching business communication and leadership courses since 2001 when she joined the Kelley School. Brenda teaches in the top-ranked undergraduate program, the Kelley Direct graduate program...

Andrew Bunger

Andrew Bunger, JD, is a lecturer in business communications at the Kelley School of Business. He joined the Kelley faculty in 2015 and has taught courses on a wide range of topics including management, business writing, business presentations and professional development. Outside of the classroom...

Anna Deeds

I am a 2009 graduate from Bellarmine University with a B.A. in Communication, and a 2011 graduate from Indiana University with a M.S. in Higher Education & Student Affairs (HESA). I am currently faculty at the Kelley School of Business in the Business Communication department, teaching a bu...

Tatiana Kolovou

Negotiation and Conflict Management Certificate Program. Co-developer of a seven module online executive education product Areas of Expertise Cross Cultural Communication, Business Presentations, Strategic Communication, Customer Service in Higher Education. Academic Degrees Master''s of Busines...

Business Certificate: the Influential Communicator at Kelley School of Business

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Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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