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Ivey Business School

Business Analytics: Data Modeling and Visualization

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What are business analytics and how are major companies extracting value from it? Learn how to use data analysis tools and frameworks successfully.

What do I get?

After completing Business Analytics: Data Modeling and Visualization, you'll receive an authentic digital artifact – also known as a badge. This badge showcases your achievements and commitment to professional development. You can share your accomplishment with your network by displaying digital badges on social media, websites, ePortfolios, professional networks, and email signatures. Included in your badge is a digital certificate. Your network will be able to view your personalized and authentic certificate through your online digital badge.

In addition to a digital badge, you will receive a Business Analytics: Data Modeling and Visualization Certificate of Completion, a powerful credential from the top business school in Canada.

Program Content

You hear the phrases all the time. Big data. Analytics. Data science. But what exactly do they mean? And how can you use them to your advantage?

To start, we’ll teach you the basics. Business analytics is the process of examining large data sets – or "big data" – to uncover valuable insights. Maybe you’ll see opportunities for growth. Or discover shifts in market dynamics, and how to move forward.

To stay on top of the game, you need to understand business analytics.

In this program, you’ll learn a number of analytics and data science concepts, how they’re used, and how you can benefit from them.

What You Learn

  • How to draw insights from data
  • Fundamental principles of data visualization
  • A framework for analytics

How You Learn

This is Not about Textbooks and Lectures

This isn’t your typical classroom. Our programs are designed with busy leaders in mind. We’re talking an engaging, interactive, and unique experience. Our real-world Case-Method of Learning is not about textbooks and lectures – it’s about learning by doing. You’ll walk away with new knowledge and ideas that you can immediately implement in your business.

Create Immediate Impact

Throughout the program, you’ll track your learning outcomes and pinpoint specific initiatives to implement. You’ll leave knowing exactly how you will apply your new knowledge and skills, and a self-developed implementation plan to start your impact once back in your workplace.

Who should attend

Managers and senior leaders who need to understand the potential and opportunities for applying analytics within their organization.


Fredrik Odegaard is an Associate Professor of Management Science at the Ivey Business School, with cross-appointment at the Department of Applied Mathematics, Western University. He received his PhD from Sauder School of Business at University of British Columbia, dual Masters degrees in Operatio...
Greg Zaric is a professor in management science at the Ivey Business School. He  previously held the Canada Research Chair in Health Care Management Science. Expertise Simulation Health Care Management Science Health Economics Analytics Pharmacoeconomics Cost Effectiveness Analysis Marko...


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