Building the Hospitality Brand With Digital Marketing

School of Hotel Administration

School of Hotel Administration

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

About the course

Hospitality marketing is becoming increasingly more complicated as brand management, demand generation, and marketing communications shift from traditional to digital media. As well, the forms and use of new media are fast changing the way in which hospitality marketers interact with customers—and how customers interact with each other. This course will involve participants in the state-of-the-art in digital marketing media for hospitality with a focus on search engine marketing, social media, mobile platforms, and online reputation management. Participants will learn both the theories of network-based marketing communication and the practical, real-world application and measurement of strategies, tactics, and technologies used in this evolving field. A highlight to the course is the contribution of executives from leading hospitality technology firms who will share their insights on best practices and the future of the field.

Key Benefits

Participants will derive a richer understanding of the interrelationships between management of the hospitality brand, distribution channels, customer demand, and marketing-communications in the evolving media landscape. Participants will take away new ideas to improve their new-media marketing, as well as the means to assess the effectiveness of these efforts. They will learn about the latest innovations in new media from best-in-class companies, and how to apply these ideas and measurement approaches to support profitable marketing strategies.

Topics Include

  • New media trends, innovations, and predictions
  • Integrating new media and traditional media for effective marketing communications
  • Search marketing practices and analytics
  • Web site design, best practices, and analytics
  • Social media marketing: applications and analysis
  • Online reputation management
  • The mobile platform for marketing and experience management

Experts

Robert Kwortnik

Biography Rob Kwortnik, associate professor of services marketing, joined Cornell''s faculty after earning his PhD in business administration from Temple University in 2003. He also earned a BA in journalism from Temple and an MBA from California State University, Northridge. Kwortnik''s research...

Videos and materials

Building the Hospitality Brand With Digital Marketing at School of Hotel Administration

This course has no confirmed dates in the future. Subscribe to be notified when it is offered.


Something went wrong. We're trying to fix this error.

Thank you

Someone from the Coursalytics team will be in touch with you soon.

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.