Rotterdam School of Management

Building Business Relations With China

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About the course

The global impact of changes in the Chinese business landscape is based on geo-political and socio-cultural trends. With the continuing growth and importance of the Chinese economy in mind, we must bridge the differences in cultural and regulatory business practices in order to do business with China.

Strategic Opportunities with Chinese businesses

At a time when Chinese companies are increasing their foreign direct investment in Europe, your organisations needs to be able to make decisions about strategic opportunities to compete or collaborate with Chinese businesses. Get a bird's eye view of Chinese dynamism and Sino-EU cultural dexterity that you can use immediately.

This two-day programme will give you critical insights on macro trends and emerging opportunities, and show you the scope of the cross-cultural competencies that you will need for more productive interactions inside and oustide of China.

Learning objectives

After completing the programme, you will be able to:

  • recognise the influence of Chinese political and socio-economic forces on the Chinese and global business landscape
  • critically evaluate emerging opportunities and how to compete or collaborate with Chinese companies
  • manage cross-border teams based on an understanding of Sino-EU cultural dexterity
  • evaluate cutting-edge Chinese business model innovations and growth strategies.

Who should attend

This programme is for mid-career and senior managers in industries that are or are expecting to be B2B and B2C in or with China. For example, organisations acting as a liaison between China and their home country or organisations that are establishing their presence in Greater China or expanding to China. Likely functions include marketing, finance, sales and exports, among others.

Trust the experts

Ying Zhang

Dr. ir. Ying Zhang a cross-disciplinary background including industrial engineering, economics, and management. she actively contributes as a scholar, educator, advisor, writer, TEDxSpeaker, business developer, and a social entrepreneur. At RSM, she is an Associate Dean for China Business & R...


Sheena Pate

Sheena Patel is the founder of wellness company Savsani. She studied at Worcester Polytechnic Institute in the USA, and has developed innovations for work-life balance in corporate settings. With her successes in athletics and years of experience in corporate America, Sheena helps individuals to ...


Jingyi Liu

Dr Jingyi Liu is Chinese director of Groningen Confucius Institute (GCI) and associate professor at the Communication University of China. She holds a master degree in cultural philosophy and a PhD in communication. She was the research director of Panmedia Institute, China’s first media think-ta...


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