Building and Selling a Winning Business Case

McGill Executive institute

How long?

  • 2 days
  • online

What are the topics?

McGill Executive institute

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Read more about Business Communication

Today communication skills are more important than they ever have been. In order to get success in contemporary and such a complex, global, technologi...

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Who should attend

This program is designed for managers, executives, engineers, and entrepreneurs who need a toolkit for business growth. Participants will learn how to provide more impactful solutions and successfully pitch them to ensure buy-in.

About the course

When we communicate our recommendations, we often tell the story of how we arrived at the solution instead of why the solution and why it should be adopted, forgetting that our reasoning is not obvious to our audience.

Through this program, participants will learn the language, tools, and techniques used to develop, critically assess, and present a compelling business case from a strategic point of view. First, participants will gain the skills and knowledge to analyze and facilitate business improvement and development investments. Next, participants will learn how to use the pyramid principle to develop a persuasive pitch and convince stakeholders to invest in their solutions.

Key Benefits & Takeaways

  • Properly evaluate business decisions
  • Analyze key financial information
  • Interpret ROI calculations
  • Use the pyramid principle
  • Structure clear and persuasive arguments
  • Prepare and present business cases
  • Understand your audience and cater to their needs

Topics covered during the program

Understanding key financial decision-making tools

  • Time value of money
  • Opportunity cost

Evaluating Investment Decisions

  • NPV
  • Discounted cash flow
  • Internal Rate of Return
  • Payback Period
  • Profitability Index

Structuring your pitch

  • Pyramid principle
  • Opportunity statements

Knowing your Audience

  • Building trust
  • Comfort zones

Successfully pitching your business case

  • Increase awareness
  • Verbal, para-verbal and non-verbal communications
  • Deliver your message
  • Managing time

Experts

Julia Scott

Julia Scott FCPA-FCA, CFA, MBA a Senior Faculty Lecturer in Accounting joined McGill University in 2000. As Director of the GCPA (Graduate Certificate in Professional Accounting) Program, the program for students pursuing their CPA designation, from 2010-2020 Julia oversaw the transition in accou...

Nathaniel Haeems

Nathaniel started his career at Starbucks, highlighting the need for stores and staff to be oriented towards customer’s needs. He spent seven years in the pharmaceutical industry and worked at GlaxoSmithKline as part of a three year leadership training program, tasked to evolve the operation towa...

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Building and Selling a Winning Business Case at McGill Executive institute

From  CAD 1 995$1,622
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Communication

During the courses, you will explore various communication strategies developed by experts in psychology, experienced enterprises, and professors of leading universities. Throughout the Business Communication courses, you also will be faced with an o...

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