Comprehensive course analysis
Who should attend
This program is designed for managers, executives, engineers, and entrepreneurs who need a toolkit for business growth. Participants will learn how to provide more impactful solutions and successfully pitch them to ensure buy-in.
About the course
When we communicate our recommendations, we often tell the story of how we arrived at the solution instead of why the solution and why it should be adopted, forgetting that our reasoning is not obvious to our audience.
Through this program, participants will learn the language, tools, and techniques used to develop, critically assess, and present a compelling business case from a strategic point of view. First, participants will gain the skills and knowledge to analyze and facilitate business improvement and development investments. Next, participants will learn how to use the pyramid principle to develop a persuasive pitch and convince stakeholders to invest in their solutions.
Key Benefits & Takeaways
- Properly evaluate business decisions
- Analyze key financial information
- Interpret ROI calculations
- Use the pyramid principle
- Structure clear and persuasive arguments
- Prepare and present business cases
- Understand your audience and cater to their needs
Topics covered during the program
Understanding key financial decision-making tools
- Time value of money
- Opportunity cost
Evaluating Investment Decisions
- Discounted cash flow
- Internal Rate of Return
- Payback Period
- Profitability Index
Structuring your pitch
- Pyramid principle
- Opportunity statements
Knowing your Audience
- Building trust
- Comfort zones
Successfully pitching your business case
- Increase awareness
- Verbal, para-verbal and non-verbal communications
- Deliver your message
- Managing time
Julia Scott FCPA-FCA, CFA, MBA a Senior Faculty Lecturer in Accounting joined McGill University in 2000. As Director of the GCPA (Graduate Certificate in Professional Accounting) Program, the program for students pursuing their CPA designation, from 2010-2020 Julia oversaw the transition in accou...
Nathaniel started his career at Starbucks, highlighting the need for stores and staff to be oriented towards customer’s needs. He spent seven years in the pharmaceutical industry and worked at GlaxoSmithKline as part of a three year leadership training program, tasked to evolve the operation towa...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.