Building a Digital Strategy

ESMT

ESMT

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Who should attend

Executives focused on helping their organizations embrace digital technologies, both operationally and strategically.

About the course

Without a doubt, information technology is one of the biggest disruptive forces confronting organizations and their leadership teams today. And it is not just large organizations but organizations of all sizes, including the public sector, that are being impacted by the inexorable advances in technology. Most businesses today are – or, at least, are becoming – digital businesses. It seems that no industry is immune to the realities in which business models, business processes, value propositions, customer experiences, products, services, and management practices have been, or are being, transformed by social media, mobile, analytics, big data, the internet of things (IoT), artificial intelligence, blockchain, and other digital technologies.

It is therefore paramount that all organizations have a strategy that clearly maps out how the organization plans to leverage digital technologies, not just for competitive purposes but also to manage and run operations. But how do you go about building this strategy? What should such a strategy contain? How can you assess the disruptive impact of digital technologies? And who should be responsible for developing this strategy?

Key benefits: Profit from hands-on expertise

  • Address the key questions of where, when, and how to invest in digital
  • Gain a thorough understanding of the impact of digital technologies for operations and competitive strategy
  • Establish a frame of reference for considering digital in a strategic context
  • Learn a language to discuss opportunities and challenges
  • Gain a toolset to aid in crafting a digital strategy

Key topics

  • Digitalization, digital transformation, and what it means to be digital
  • How digital technologies are disrupting competition and redefining industries
  • The enabling and shaping effects of technology and implications for strategy
  • Leveraging data and analytics
  • New business models, platforms, and ecosystems
  • Innovating products, services, processes, and customer experiences with digital technologies
  • Components of a digital strategy
  • Tools, techniques, and approaches for building a digital strategy
  • Organizing for digital innovation
  • Actively managing the technology investment portfolio
  • Leading digital transformation
  • Building digital capabilities
  • Prioritizing spending on digital

Experts

Joe Peppard

Professor Joe Peppard is Principal Research Scientist at MIT Sloan School of Management. He researches, teaches and consults in the domains of IT leadership, digital strategy and innovation, the execution of digital transformation programs, the creation of value from IT investments, and the role,...

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Building a Digital Strategy at ESMT

From  EUR 2 600$3,253
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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Business Analytics

What will you learn from Business Analytics courses? First of all, you will learn about the profession of a business analyst, his duties, and what such a specialist does. You will get various soft skills, such as organizing teamwork, for example, acc...

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Fintech courses mainly focus on groundbreaking technologies and frameworks that create a notable impact on the world of finance. What is more, training courses are not only rooted on theory but also provide practical approaches and examples of going ...

Read more about Government

Government courses primarily focus on real cases coupled with scholarly analysis, that define the effectiveness of a public organization's performance. Government training courses are of primary significance to those who are involved in public sector...

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

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