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Goizueta Business School

Building A Data-Driven Strategy for the Future

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Description

In Building Data-Driven Strategy for the Future, you will gain a leader’s perspective on the broad topic of Business Analytics and uses of data to understand the future of business in a data-driven economy. This 2-day course is designed as a survey of current and emerging topics faced by data scientists for leaders who are increasingly reliant upon analytics to set and execute business strategy.

WHAT YOU WILL LEARN:

  • How analytics can be used to drive new business innovation
  • Insight into the “4th Industrial Revolution” and the integration of “Big Data” into everyday business practices
  • How to develop a business strategy that effectively leverages available data and business analytics

HOW YOU WILL WORK SMARTER:

  • Gain a leader’s perspective on the broad topic of business analytics to build effective business strategy
  • Explore how data and analytics are driving new business models and disruption, and how to harness their power to your organization’s advantage
  • Explore the future of business led by analytics and data-driven business process

Who should attend

  • Executives who require insight into business analytics to effectively lead within their organizations
  • Leaders seeking to elevate their understanding of the current and future state of the digital economy and data-driven strategy

Experts

Associate Professor of Marketing Phone: (404) 727-5275 Email: dschweidel@emory.edu MAILING ADDRESS: 1300 Clifton Road Atlanta, GA 30322 Curriculum Vitae BIOGRAPHY David Schweidel joined the Goizueta Business School faculty in 2012 where he is co-director of the Emory Marketing Analytics Center (E...