About the course
This interactive face-to-face online training provides participants with a general management overview and more in-depth information about the customer-facing business functions, such as Product Management, Marketing, and Sales Strategy . The module is based on three key components: Interactive lectures, relevant case studies, and an immersive simulation game that lets participants make all the important decisions that go into managing a customer-centric business.
Online Training Topics
- Session 1 - Understanding Customers
- Session 2 - Customer Segmentation
- Session 3 - Brand Positioning
- Session 4 - Customer Value Management
- Session 5 - Marketing for Profit
- Session 6 - Building a Customer-Centric Enterprise
Participants will receive the Frankfurt School Certificate of Participation.
Christian Schulze is Associate Professor of Marketing at the Frankfurt School of Finance & Management. He was a visiting researcher at the University of Texas in Austin (2012) and at Boston University (2015). Prior to his career in academia, he was a business consultant with The Boston Consul...
During her professional career in UniCredit Bank, she has accumulated vast experience in technical fields as well as in leadership. While holding various managerial positions, she was already responsible for training and coaching of her teams. At that time, her training and coaching focused on le...
Anna Ayse Guel is a Human Resources Executive. Started her working career at Lufthansa in the Human Resources Department she collected deep knowledge of all relevant processes of the HR business in a global playing enterprise such as talent development and recruiting, leadership assessments and r...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.