Building a Customer-Centric Company

Frankfurt School of Finance & Management

How long?

  • online

What are the topics?

Frankfurt School of Finance & Management

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About the course

This interactive face-to-face online training provides participants with a general management overview and more in-depth information about the customer-facing business functions, such as Product Management, Marketing, and Sales Strategy . The module is based on three key components: Interactive lectures, relevant case studies, and an immersive simulation game that lets participants make all the important decisions that go into managing a customer-centric business.

Online Training Topics

  • Session 1 - Understanding Customers
  • Session 2 - Customer Segmentation
  • Session 3 - Brand Positioning
  • Session 4 - Customer Value Management
  • Session 5 - Marketing for Profit
  • Session 6 - Building a Customer-Centric Enterprise

Certificate

Participants will receive the Frankfurt School Certificate of Participation.

Experts

Christian Schulze

Christian Schulze is Associate Professor of Marketing at the Frankfurt School of Finance & Management. He was a visiting researcher at the University of Texas in Austin (2012) and at Boston University (2015). Prior to his career in academia, he was a business consultant with The Boston Consul...

Ute Buhler

Born in Munich, Germany, Ute Bühler completed formal vocational training as a banking clerk and attained a degree in Finance, Sales and HR. She completed further training courses in finance, focusing on sales and human resources in Germany, Italy and Switzerland. Being a certified coach and train...

Anna Ayse Guel

is a Human Resources Executive. Started her working career at Lufthansa in the Human Resources Department she collected deep knowledge of all relevant processes of the HR business in a global playing enterprise such as talent development and recruiting, leadership assessments and running workshop...

Building a Customer-Centric Company at Frankfurt School of Finance & Management

From  2600 EUR$3,019

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