Make sure this course is right for you.
Get unbiased reviews and personalized recommendations.
About the course
This interactive face-to-face online training provides participants with a general management overview and more in-depth information about the customer-facing business functions, such as Product Management, Marketing, and Sales Strategy . The module is based on three key components: Interactive lectures, relevant case studies, and an immersive simulation game that lets participants make all the important decisions that go into managing a customer-centric business.
Online Training Topics
- Session 1 - Understanding Customers
- Session 2 - Customer Segmentation
- Session 3 - Brand Positioning
- Session 4 - Customer Value Management
- Session 5 - Marketing for Profit
- Session 6 - Building a Customer-Centric Enterprise
Participants will receive the Frankfurt School Certificate of Participation.
Christian Schulze is Associate Professor of Marketing at the Frankfurt School of Finance & Management. He was a visiting researcher at the University of Texas in Austin (2012) and at Boston University (2015). Prior to his career in academia, he was a business consultant with The Boston Consul...
Born in Munich, Germany, Ute Bühler completed formal vocational training as a banking clerk and attained a degree in Finance, Sales and HR. She completed further training courses in finance, focusing on sales and human resources in Germany, Italy and Switzerland. Being a certified coach and train...
is a Human Resources Executive. Started her working career at Lufthansa in the Human Resources Department she collected deep knowledge of all relevant processes of the HR business in a global playing enterprise such as talent development and recruiting, leadership assessments and running workshop...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.