Build Your Strategic Thinking Toolkit

School of Hotel Administration

How long?

  • 3 days
  • in person

School of Hotel Administration

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About the course

Good strategy creation and execution are the key ingredients in a firm’s recipe for success. This course focuses on how managers can guide their hotels in the formulation, implementation, and evaluation of strategies. Our goal is to develop a mastery of the analytical tools to perform analyses of the industry and competitors. Attention is given to strategies for building competitive advantage and generating superior value for customers. Readings and lectures are essential to provide foundation. In addition, effective strategic decision making requires learning by active problem solving; hence, our emphasis will be on translating concepts into action through the case method.

Key Benefits

Participants will improve skills in thinking strategically about the formulation and implementation of strategies to create value and competitive advantage. They will understand key strategic-management concepts and ideas, learn from case analysis of various hospitality firms and application exercises, and apply analytical tools to their own hotel to refine their own strategic direction and competitive positioning

Topics Include

  • The strategic-management process
  • Strategic planning and thinking
  • Analyzing the industry and key stakeholders
  • Competitor analysis and strategic groups
  • Developing competitive advantage and the value chain
  • Understanding how to identify the key environmental influences that impact a firm and how to respond to these influences

Experts

Cathy Enz

Cathy A. Enz is the Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management and a professor in strategy. She currently serves as the associate dean for academic affairs in the School of Hotel Administration. Her prior administrative roles included serving as associate dean for indu...

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Build Your Strategic Thinking Toolkit at School of Hotel Administration

From  $2,995

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.