Who should attend
We welcome professionals from any sector, in any role, who want to enhance their strategic knowledge.
About the course
Business success is driven by winning strategies – and the business units implementing it. But how do you know if your business unit is aligned to the strategy and pushing your organisation forward? And then how do you make it reality?
Our interactive online programme is designed to help you and then your team:
- Strategy Formulation: Analyse your organisation's strategy
- Strategy Execution: Implement the right strategic activities in your BU
- Strategic Innovation: Continuously challenge the status quo
The programme starts with a practical framework that helps you to analyse the strengths and weaknesses of your company. You then reflect on how well your unit is aligned to the company's strategy - and how your own projects and actions contribute to delivering it. When you've completed the programme, you will be able to identify strategic innovations that will keep your organisation ahead of the game.
WHY THIS PROGRAMME?
Do you need actionable information and insights that will help you to drive your company's strategy? Do you want to gain the skills and mindset to have a strategic impact on your business? If so, this programme is for you.
At the end of the programme, you will be able to:
- Explain your organisation's strategy to the wider business
- Identify the actions needed to be executed
- Prioritise and plan projects that link directly to your strategy
- Turn market insight into opportunities for strategic innovation
- Assess different options and recommend strategic initiatives
Thorough and flexible, this programme is designed to work around your professional and personal commitments. Each week you'll start a new module which you will be able to complete at your own pace.
The six-week journey brings together different learning formats to help you get the most from the programme - from short videos, practical exercises and readings to peer discusions and hands-on assignments both online and offline.
The majority of the programme is completely flexible and you can follow it at your own pace. But this is also an intensive programme that requires you dedicate at least three - five hours to it each week.
After completing the journey, you get an official Vlerick certificate.
Kurt Verweire is a specialist in helping companies to formulate and implement winning business strategies. He has developed great frameworks that give people sharp insights how to boost performance with a clear winning strategy.Kurt has obtained his PhD at Erasmus University Rotterdam in 1999 and...
Professor Carine Peeters is Full Professor at Vlerick Business School. Before joining the School she worked as a faculty member at Université libre de Bruxelles, Solvay Brussels School of Economics and Management where she also obtained her Phd in 2004. From 2004 to 2006 Professor Peeters spent t...
Videos and materials
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.