Who should attend
- Creative and design directors
- Brand managers and strategists
- CMOs and heads of marketing
- Graphic, digital and packaging designers
- Professionals who are passionate about branding
About the course
From Brand Strategy to Sonic Branding – explore how leading brands are disrupting the industry using new channels and evolving technologies. Discover the most innovative approaches to brand strategy from the world-class creative and advertising agencies.
A series of Branding Masterclasses specially created for experienced branding professionals, creative and design directors. From fresh approaches to brand strategy to sonic branding and – you will learn tools, frameworks and fresh case studies from the leading creative directors in London.
Apart from the presentations from top branding experts, you will also have a unique opportunity to get a behind-the-scenes look at the most influential agencies in London with virtual office tours from the speakers.
What you will learn
- How to approach brand strategy in a multi-channel environment
- How sounds identity can make your brand stand out
- What data and social listening can do for your brand
- Ways to use motion to express brand personality
- How to build an authentic purpose-led brand
- Methodologies and frameworks that London's creative agencies use
- Latest trends in design and branding
A 360 brand experience
Understand how top design agencies approach branding, what frameworks they use and how they work with big clients.
VIRTUAL OFFICE TOURS
Not just hear, but see how creative teams work in London. We've prepared some special virtual office visits for you, so you can see the space, feel the atmosphere and get some inspiration from our speakers.
No need to worry about time zones or your work schedule. As soon as the course launches, all masterclasses are available to enjoy whenever you want. Whether you prefer to binge-watch or saviour the experience, watch them at your own pace in your own time – the choice is yours.
CHAPTER 1 - TONE OF VOICE
In Character: Using Screenwriting Techniques to Make Brand Voice Actionable
Masterclass from Proto
Proto is a technological consultancy that brings ideas to digital fruition. Proto's Director of Verbal Design, Kate Magoc, shares how to use character archetypes and dialogue writing to understand how a brand could talk, and how to go from voice principles to copywriting to make the abstract real.
- Discover ways to use Jungian archetypes, and other archetype models, to create characters and voice territories
- Fill out voice territories with verbal inspiration that could lead to principles and copy inspiration
- Construct a voice guide that is authentic and actionable
CHAPTER 2 - TYPE
Masterclass from Monotype
Named "One of the Most Innovative Companies in Design'' by Fast Company, Monotype brings brands to life through type and technology that consumers engage with every day. The company's rich legacy includes a library that can be traced back hundreds of years, featuring famed typefaces like Helvetica, Futura, Times New Roman and more. Together with their team we'll be looking at the role typography plays in branding. From creating an iconic and recognisable visual voice, through to the utility that brands need to deal with today’s digital world, and into the future.
- Why should I care about type?
- How you can use type to improve your brands’ distinctiveness and recognition
- How you can use type to improve the function and utility of your brand now and into the future
CHAPTER 3 - MOTION
Motion as a way to express brand identity
Masterclass from FutureDeluxe
FutureDeluxe is a motion, design and digital creative agency. Producing unique and innovative design-led digital experiences from animation & motion graphics to interactive installations, interface and application design. Their Brand and Motion Designer Conlan Normington will share his thinking process when he approaches a new project.
- Using core principles of identity to create an emotional experience
- How to leave space for the unexpected
- How to write briefs that make motion designers go crazy
CHAPTER 4 - SOUND
The power of sound branding
Masterclass from The Sound Agency
The Sound Agency is a world-leading company specialising in sound branding, music for bespoke media and public spaces, not to mention generative audio installations. In this immersive session, their Design Director Antonio Nardi will share his approach to working with sound and how we can improve experiences of physical spaces through the power of sound.
- Introduction to sound branding
- How to merge tech and content creation for bespoke experiences
CHAPTER 5 - DATA
Using social intelligence to win new business
Masterclass from SHARE Creative
Through a unique mix of data science and AI, SHARE Creative delivers tailored, distinctive messaging that speaks directly to your target customer. Jasmin Fischer, Research + Insights Director at SHARE Creative will deep dive into social listening, discussing how data can strengthen your brand and explain why it’s one of the most valuable data sources to uncover insights and supercharge strategy.
- How to use social intelligence
- How to use insights from social listening to increase brand relevance
CHAPTER 6 - PURPOSE
Designing a Revolution
Masterclass from Revolt
The purpose consultancy and activism agency brands turn to when they want to change the world. Proudly B-Corp Certified, Revolt believes that the most successful brands of tomorrow take a stand today. In this interactive workshop you'll learn how to start, brand and spread revolutions for huge global clients through to challenger NGOs.
- How to brand a movement for brands from corporate through to activism
- 7 step framework on how to start and spread a movement
- How to build brands that change the world
Ekaterina is a designer, innovator and a TEDx speaker. For the past 14 years, Ekaterina has worked with the top design and innovation companies around the world Coca-Cola, Versace, Samsung, IBM and Microsoft helping to grow brands, developing design teams and creating new digital products.
After graduating University of the Arts, and interning at the likes of Mother, Anomaly and JWT, the internet was really coming into its own for advertising. It was direct marketing on acid. Who doesn’t want that? So, I joined AnalogFolk and had the best 4 years honing my craft and delving deep in...
Experience Revolt Head Of Design Nov 2019 – London, United Kingdom Freelance Designer Designer Feb 2019 – Nov 2019 London, United Kingdom HeyHuman Designer Sep 2018 – Feb 2019 London, United Kingdom White Label UK - Independent Drinks Marketing Specialists Designer Apr 2017 – Aug 2018 London,...
Tom Foley is a Creative Type Director for Monotype, and in his role, is responsible for leading a team of type designers creating fonts for the Monotype Library and corporate brands. Words and letters are in Tom’s blood - his great-grandfather was from a family of stonemasons that specialized in ...
Antonio has been working at The Sound Agency since 2017 as a full-time employee, after contributing soundscapes and music as a freelance contributor for some years prior. Antonio has an MA in Composition for Film and TV from the National Film and TV School, another MA in Music from Bristol Unive...
Conlan Normington is a designer and animator from Melbourne, currently working at FutureDeluxe in London. With every piece, Conlan tries to create something unexpected that will leave people smiling and surprised. After 4 years working for two global branding agencies, Interbrand and FutureBrand...
Experience SHARE Creative Research Director Feb 2018 – Leading SHARE’s Intelligence department, helping businesses to leverage social intelligence and transform unstructured data into knowledge and insights Managing a team of insights and performance analysts Designing research concepts and a...
Kate is a writer with a background in linguistics, dramatic writing, film theory and acting. Currently, she's the Associate Director of Verbal Design at Proto, where she contributes creative and strategic writing to multidisciplinary innovation teams. Outside of her work in branding and innovatio...
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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.