Branding Management and Strategy in Tourism and Hospitality

Northwestern University in Qatar

Northwestern University in Qatar

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About the course

Almost every country in the world has come to consider tourism a key driver for economic development. As many countries are now investing in this sector, intensified competition has crowded the market to an extent that new approaches are necessary to break through and gain a competitive advantage. In this masterclass, participants will explore what it takes to implement a successful tourism branding strategy in both the public and private sector as well as effective branding techniques that will increase need and maximize sales and ROI.

Experts

Yannis Michaelides

Yannis Michaelides has over 25 years of international tourism experience in Greece, USA and the United Kingdom. He is the director of H&T Beyond Tourism, an awarded destination marketing and branding agency since 2000. H&T is currently launching a completely innovative branding strategy: ...

Branding Management and Strategy in Tourism and Hospitality at Northwestern University in Qatar

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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