About the course
Almost every country in the world has come to consider tourism a key driver for economic development. As many countries are now investing in this sector, intensified competition has crowded the market to an extent that new approaches are necessary to break through and gain a competitive advantage. In this masterclass, participants will explore what it takes to implement a successful tourism branding strategy in both the public and private sector as well as effective branding techniques that will increase need and maximize sales and ROI.
Yannis Michaelides has over 25 years of international tourism experience in Greece, USA and the United Kingdom. He is the director of H&T Beyond Tourism, an awarded destination marketing and branding agency since 2000. H&T is currently launching a completely innovative branding strategy: ...
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.