Brand: New day

Babson Olin Graduate School of Business

How long?

  • 1 day
  • in person

What are the topics?

Babson Olin Graduate School of Business

Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Who should attend

This program is geared toward business leaders driving their brand performance and business growth. Participants range from the C-level community and entrepreneurs to corporate managers responsible for creating and executing brand activation initiatives. This program is a high-level roundtable setting, limited to 20 participants.

About the course

Take Your Brand to the Next Level

Drive your company’s brand performance and business growth

Too many brands lack focus. They are simply brand names—not name brands. Brands need to create a distinctive brand voice, an emotional connection to capture mindshare which drives market share and customer loyalty. Many brands are perceived as simply commodities and are purchased for one thing alone: price. Countless brands are clearly copying others, falling short of creating a unique value proposition that is authentic, relevant, and flat out remarkable. Brands are one of a company’s most important financial assets - it's the engine that drives the business. In this program, engage in a one-of-a-kind collaborative idea exchange with peers determined to take their brands to the next level.

Learn Essential Skills

  • Take a fresh look at your brand—create innovative, bold and disruptive ideas designed to drive brand performance and enhance brand health
  • Discover how to attract, retain, and build your most valuable customer relationships
  • Learn how to amaze and delight customers by choreographing a remarkable brand experience that delivers on your brand promise
  • Unleash your brand's potential to "deliver the unexpected" to create legions of raving fans who love and respect your brand
  • Write the book you want to read

Program Details

What You Will Learn

This immersive online thought leadership roundtable involves a strategic brand–building presentation, interactive team discussion, and a collaborative group deep–dive think tank experience.

Topics include:

  • Brand focus, positioning, and dominating product categories in today's competitive landscape
  • Building a best-selling brand, establishing leadership credentials
  • Creating a brand voice that’s authentic, relevant, and sparks an emotional connection
  • Defining what business you’re in, what you’re really selling, owning an only
  • The importance of your brand being recognized as a "want"–not a "need"
  • Levers that drive value creation, reputational capital, brand loyalty
  • Unlocking new markets and expanding/contracting brands
  • Organic growth vs. the value of strategic partnerships and brand ambassadors
  • Purpose driven brands–creating meaningful conversations and great business stories by doing good

Experts

Larry Gulko

Larry is a brand architect and strategist and an executive coach with a track record for positioning an eclectic range of brands to compete more effectively in today’s rapidly evolving and ever-changing business landscape. Larry founded and moderates the annual CEO Brand Leadership Roundtable at...

Brand: New day at Babson Olin Graduate School of Business

From  $990

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Thank you for your application

We will contact the provider to ensure that seats are available and, if there is an admissions process, that you satisfy any requirements or prerequisites.

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.