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Melbourne Business School

Brand Management Program

Brand Management
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Description

How do you build, protect and strengthen brand equity? This highly practical and engaging program examines branding from a range of industries and organisational perspectives to give you the tools you need to become a more confident and effective marketer. Together with guest speakers from some of the world’s most valuable brands, we’ll explore all the core concepts of successful brand management, leaving you inspired to make impactful change back in your organisation.

Learning outcomes

By the end of the program, you will be able to:

  • Manage and measure both product and corporate brands
  • Position brands for future growth
  • Develop an advanced strategy for the brands under your control
  • Optimise the brand architecture within your organisation
  • Track your brand health and use these insights to drive brand growth

Who should attend

This program is suitable for:

  • Brand Managers seeking formal training in branding
  • Managers keen to make a move into Brand Management
  • Consultants without brand management training looking to revitalise their skillset
  • Executives seeking an understanding of how brand management will benefit their organisation

Experts

Armed with a PhD in Marketing from Lancaster University, Mark has spent the past 20 years teaching brand management to MBA students at some of the world’s leading business schools, including London Business School, MIT and Melbourne Business School. Not only has he taught on these prestigious pr...

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