Brand Experience

The Chartered Institute of Marketing

How long?

  • 1 day
  • online

What are the topics?

The Chartered Institute of Marketing

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Who should attend

This course provides tools and insights to maximise a brand’s performance through the evaluation of each touchpoint in the customer journey. This course is designed to give delegates a strategy to strengthen the brand experience and exceed customer expectations at every touchpoint.

About the course

Brand touchpoints are the sequence of interactions that collectively deliver a brand experience. The course considers the role of design and its value in the innovation of the brand experience. Delegates will learn how values-based behaviours influence the experience of the brand and reveals how sensory branding through; sight, sound, touch, smell and taste can create unique experiences. The day includes methods to audit and map the brand experience.

Learning outcomes

  • Understand the brand experience and the critical impact of individual touchpoints
  • Relating the brand experience to the brand strategy
  • How values drive behaviours and deliver the brand experience
  • Consider how sensory branding engages the senses and delivers the most emotive touchpoints
  • The role of a brand’s culture to influence the customer experience through history, ethos, language, people, leadership, traditions and its physical manifestations
  • The value of good design and how it can innovate the brand experience
  • How to map touchpoint journeys for analysis and review
  • Innovation through touchpoint analysis

Experts

Paul Hitchens

Paul Hitchens is a Brand Consultant, TEDx Speaker and author of three popular books on Brand Management: 'Brand Management In A Week' (2016), 'Successful Brand Management' (2014) and 'Create The Perfect Brand’ (2010) all published by Hodder & Stoughton. Brand Spokesman Paul is a TEDx Speake...

Brand Experience at The Chartered Institute of Marketing

From  GBP 475$672

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

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Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

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