Who should attend
- Level 2 - Supervisor, Executive, & Emerging Managers
- Level 3 - New Managers
- Level 4 - Managers
- Level 5 - Senior Managers & Directors
- Level 6 - C-Suite
About the course
Why Learn Brand Experience
Whether you’re looking to expand your existing digital marketing skill set, or seek to adopt a brand-led business approach, our Brand Experience course enables you to create a brand promise that aligns with your customer experiences in your category. You’ll learn how to deliver that promise through every customer experience in your role or business, and how to leverage your unique and central brand idea consistently across various digital channels.
What You'll Learn
Critically analyse and apply industry principles and processes of brand strategy Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams
How It Works
Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality. With the opportunity to bring your own business, you’ll develop a brand strategy and learn how to effectively communicate this throughout your business, to both internal and external customers through a digital first approach.
Read more about Information Technology
Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.
We are happy to help you find a suitable online alternative.