Brand Experience

SIM Professional Development

How long?

  • 6 weeks
  • online

SIM Professional Development

Disclaimer

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Full disclaimer.

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Who should attend

  • Level 2 - Supervisor, Executive, & Emerging Managers
  • Level 3 - New Managers
  • Level 4 - Managers
  • Level 5 - Senior Managers & Directors
  • Level 6 - C-Suite

About the course

Course overview

Why Learn Brand Experience

Whether you’re looking to expand your existing digital marketing skill set, or seek to adopt a brand-led business approach, our Brand Experience course enables you to create a brand promise that aligns with your customer experiences in your category. You’ll learn how to deliver that promise through every customer experience in your role or business, and how to leverage your unique and central brand idea consistently across various digital channels.

Course benefits

What You'll Learn

Critically analyse and apply industry principles and processes of brand strategy Develop and justify a brand strategy for a new brand or an existing brand of choice and develop low fidelity brand assets Examine consumer touchpoints and marketing channels and develop a framework or approach to deliver the brand experience and ensure consistency Develop an approach for communicating the brand at all business levels: board, executive, functional and all teams

Course outline

How It Works

Create and deploy a brand promise that is actually reflected in customers’ digital experiences and closes the gap between brand promise and reality. With the opportunity to bring your own business, you’ll develop a brand strategy and learn how to effectively communicate this throughout your business, to both internal and external customers through a digital first approach.

Brand Experience at SIM Professional Development

From  SGD 756$575

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Information Technology

A large part of the courses provides basic information so the students are not required to have any IT qualifications before enrolling. Most of the IT learning programs are also broken down into specific areas of interest, such as systems analysis, a...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

Because of COVID-19, many providers are cancelling or postponing in-person programs or providing online participation options.

We are happy to help you find a suitable online alternative.