SIM Professional Development

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About the course


Companies have long engaged in head-to-head competition in search of sustained, profitable growth. Yet in today’s overcrowded industries, battling head-on results in nothing but a bloody “red ocean” of rivals fighting over a shrinking profit pool. Tomorrow’s leading companies will succeed not by battling competitors, but by systematically creating “blue oceans” of uncontested market space ripe for growth. Blue Ocean Strategy presents a proven analytical framework and the tools for successfully creating and capturing blue oceans.

Benefits to You

Business Outcomes:

By attending this programme, participants will learn how to formulate strategies that pursue high profitable growth by creating new markets and simultaneously achieving differentiation and low cost.

Learning Outcomes:

  • Learn to switch their strategic approach from a ‘market competing’ strategy to a ‘market creating’ strategy
  • Learn to identify, classify and unlock non-customers to create new demand for the company
  • Understand that market boundaries exist only in managers’ minds and learn to systematically develop creative strategic options
  • Apply techniques to visualise the strategy and engage team members in pragmatic and effective strategic discussions
  • Learn the systematic process to simultaneously pursue differentiation and low cost

Programme Outline

Blue Ocean Strategy, what it is and what is not

Value Innovation, the cornerstone of Blue Ocean Strategy

Discovering non customers: the 3 tiers of non customers

Innovating across the industry boundaries: the 6 paths framework

The 4-steps for visualising strategies

Who should attend

  • (Level 4) Managers
  • (Level 5) Senior Managers & Directors
  • (Level 6) C-Suite

Trust the experts

Luciano Pezzotta

LUCIANO PEZZOTTA is a certified Blue Ocean Strategy practitioner from the Blue Ocean Strategy – Initiative Centre of Professors Kim and Mauborgne, co-creators of Blue Ocean Strategy since 2006 and an active member of the global Blue Ocean Strategy Network. Mr Pezzotta has over fifteen years of s...


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