European School of Management and Technology

Blockchain - Using its Potential to Benefit Your Business

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Available dates

Apr 22, 2020
Berlin, Germany
EUR 1200 ≈USD 1367
EUR 1200 per day

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About the course

After January 2018, the Blockchain hype hit the disillusionment phase. Yet, many companies are working on implementing Blockchain applications. Countries monitor the progress and change regulation to attract investors in this technology. However, Blockchain technology still remains out of reach for many managers/companies, policymakers and strategists. What is behind this innovative technology and how can it actually create added value for companies? Which application possibilities exist and what new applications might be possible?

In this program, we will focus on three leadership perspectives regarding Blockchain:

  • Understanding characteristics of Blockchain technology: How did the technology develop? What are the alternatives? Who are the players?
  • Analyzing value creation of Blockchain start-ups: What value do they create? What is the differentiation against current solutions? Is there a market potential?
  • Applying Blockchain technology: How can we use cryptocurrencies? What are applications for businesses? What new applications might be possible?

Individual benefits: Profit from hands-on expertise

Participants will gain a deeper understanding of the decentralized Blockchain technology as well as of the players in this market. After the program, they will be able to understand and to analyze the potential of Blockchain in their businesses.

Key topics

  • Understanding blockchain and its promise
  • Value creation and business models of start-ups
  • IP on blockchain and smart contracts
  • Application workshop to experience technology

Who should attend

Executives across industries who would like to get an introduction to this disruptive technology. We do not expect IT expertise and welcome curiosity for this new topic. You will be joined by students from our EMBA program allowing you to broaden your network of people interested in this topic.

Trust the experts

Christoph Burger

Christoph Burger is senior lecturer and senior associate dean executive education at the European School of Management and Technology. Before joining ESMT, he worked five years in industry at Otto Versand and as vice president at the Bertelsmann Buch AG, five years at consulting practice Arthur D...

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