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About the course

Blockchain is fundamentally transforming business in more than 50 industries including supply chains and logistics, financial services, healthcare, gaming, digital advertising, consumer goods and real estate.

Best known as the technology behind bitcoin and other cryptocurrencies, blockchain has far broader uses. It is reshaping business functions from process management to security and privacy, accounting to operations, and intellectual property protection to governance — while driving innovation, business model creation and new ventures.

As a leader, it’s critical to learn why your company needs this technology to create value, how blockchain is altering your industry, and what you can accomplish with it.

Blockchain Strategy for Business Leaders is a three-day certificate program offered by Georgia State University’s Robinson College of Business in conjunction with technology strategist Roop Singh of Intuit Factory. The course, taught in an innovative learning format, will ground you in the fundamentals of decentralized ledger technology, show you how to use it to create revenue and profit, and help you determine use cases for your company.

Get the Big Picture

  • The rise of blockchain — history and context
  • Impact on strategy, business models and investments
  • Blockchain market dynamics
  • Smart contract platform architecture
  • Emerging drivers of digital identity and privacy
  • Implications of decentralization

Learn Strategies and Tactics

  • Understand your industry’s ecosystem
  • Analyze blockchain enterprise use cases in your sector
  • Consider critical growth factors
  • Develop a use case capitalizing on industry trends
  • Design blockchain enabled business models
  • Explore smart contract platforms

Prepare to Disrupt

  • Learn to predict disruptions across the blockchain ecosystem
  • Examine key companies’ white papers and solutions
  • Analyze real case studies
  • Study tokenization of physical assets into virtual assets


Blockchain Strategy for Business Leaders is a unique three-day program to ground you in the fundamentals of decentralized ledger technology, show you how to use it to create revenue and profit, and help you determine use cases for your company.

MODULE 1: Market Trends and Dynamics

Explore the trends and emerging market segments in blockchain and cryptographically secure tokens. Discover the disruption and opportunity revealed by this foundational technology evolution. Develop your understanding of frameworks to analyze market developments.

MODULE 2: Distributed Ledger Technologies

Understand the mechanisms that create a blockchain. Explore its evolution from history of digital cash to next generation of distributed ledger technologies.

MODULE 3: Disruption

Understand the nature of technology-led disruption. Learn models for innovation. Apply these models to predict disruption by the evolution of blockchain ecosystem. Discover ways blockchain can help you survive or create disruption. Define your blockchain strategy — is it an opportunity, threat or a risk for you?

MODULE 4: Cryptography

Ground yourself in the fundamentals of cryptography that make distributed ledger technologies powerful. Learn applications of cryptography in business applications.

MODULE 5: Blockchain Architecture

Understand blockchain solution design factors. Learn how consensus mechanisms are transforming business processes. Develop skills on how to make design choices critically determined by your use case.

MODULE 6: Smart Contracts

Understand what smart contracts are and how these decentralized applications are enabling a new technology stack. Analyze the architecture of platforms.

MODULE 7: Two Sides of a Coin: Identity and Privacy

Grasp the changing nature of digital identity and privacy by exploring how blockchain is driving digital identity technology. Learn how future business applications will utilize this new infrastructure, and understand its challenges and enablers — the desire for privacy-preserving applications and a shifting global regulatory framework.

MODULE 8: Blockchain in the Enterprise

Explore how incumbent corporations can use blockchain as tactically as technology stack replacement or strategically as driver of disruptive new business models. Understand this shift in business processes. Learn about current use cases in financial services, payments, insurance, gaming, media, supply chain, digital advertising, storage and several industry verticals. Explore the architecture of enterprise blockchain platforms like Hyperledger and Ethereum.

MODULE 9: Tokenization

Learn the basics of digital assets and token economics, how to create digital assets and apply frameworks. Explore how blockchain is driving a fourth industrial revolution by creating an internet of value.

MODULE 10: Develop Your Ecosystem

Go beyond technology product development to understand network effects and ecosystem adoption. Learn how to effectively leverage ecosystem for your growth. Understand the adoption risks, challenges and enablers.

MODULE 11: Evaluate Blockchain Companies

Learn to evaluate blockchain companies using Intuit Factory’s proprietary Diagnostic Assessment Model©. Exposure to this framework will help you investigate your project along with your competition. Analyze critical growth factors for creating successful blockchain-based businesses. Create an investment thesis.

MODULE 12: Business Model Design

Investigate key strategic issues. Learn how to design business models leveraging blockchain and adjacent technologies. Work with a group to scope, analyze, and design your own blockchain strategy and business model.

BONUS: Surprise Module

Who should attend

  • CIOs and CTOs
  • VPs and IT Directors
  • VPs of Digital Transformation and Process Improvement
  • Private Equity Fund Managers
  • Strategy Directors
  • Enterprise Architects
  • Seasoned Entrepreneurs

Trust the experts

Roop Singh

Roop is the founder of Intuit Factory, a Blockchain business strategy consulting firm. He’s an advisor to Airbase network, a drone and blockchain trust platform startup. He’s also cofounder of a stealth startup in the blockchain space. As a public speaker, he helps audiences understand the poten...


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Blockchain Strategy Boot Camp @ Robinson

Blockchain Strategy Boot Camp @ Robinson - Curriculum