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Kelley School of Business

Big Data Analytics

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This two-day course will enable you to develop an understanding of big data, its uses, and the technologies used for capturing it.

How can big data technologies impact the way your organization leverages assets?

The way companies and organizations use data assets for operational and strategic endeavors is changing rapidly due to big data technologies and analytics. Utilizing big data effectively requires a clear understanding of big data and the technologies that support and enable big data for analytical purposes.

Through this course, you will develop an understanding of big data, its uses, and the technologies used for capturing it. You will also gain a set of cutting-edge tools and techniques for descriptive, diagnostic, predictive, and prescriptive forms of data analytics. The course material will introduce you to or improve your skills in several data tools, including RStudio, SPSS Modeler, and Python

Understand the fundamentals of big data technologies and analytics techniques used in a big data environment.

In this two-day course, you will take a big step in understanding big data. Through a combination of instruction and hands-on practice, you will gain a basic understanding of big data and its uses from award-winning Kelley School of Business professors who are experts in the field. You will come to understand the big data environment, learn data analytics tools and techniques, and discover the most effective ways to prepare and frame analytics initiatives. You will also get an opportunity with work with several key programs and resources used in the field, including SQL, Hive QL, Tableau, RStudio, SPSS Modeler, and Python.

Learning Outcomes: What You’ll Take Back to the Office

After completing this course you will:

  • Develop a clear understanding of big data and how and when it can be used
  • Understand the range of technologies used to capture big data
  • Gain a framework for creating and implementing big data analytics initiatives
  • Learn how to retrieve and prepare data for processing
  • Understand the different types of analytics: descriptive, diagnostic, predictive, and prescriptive
  • Have a tool-box of practical and implementable analytical skills for big data

Who should attend

This course is ideal for anyone with a basic understanding of data and databases in organizations who wants to expand their knowledge data as an organizational asset.


Areas of Expertise IT-enabled business process change and management, IT use and impacts, Strategic use of IT in health care, Enterprise systems implementation Academic Degrees PhD, Information Systems, University of Arkansas, 2008 MBA, Texas Tech University, 2003 MS, Information Systems, Tex...
Areas of Expertise Data Modeling, Heterogeneous Databases, Virtual Teams and Groupware, Usability in Mobile Systems, Software Engineering, Database Design Academic Degrees PhD, Business Administration, University of Arizona, 1995 MS, Computer Science, University of Iowa, 1993 BE, Computer Sci...
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