B2B Social Media Campaign Planning

The Chartered Institute of Marketing

What are the topics?

The Chartered Institute of Marketing

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Who should attend

B2B Marketers who need to know more about social media, so they can assess its relevance, plan an approach and implement B2B social media campaigns. It would also benefit individuals who have limited experience of social media marketing and are looking to fast-track their knowledge and skills.

About the course

This course will look at the key social media platforms and how they can be used successfully in B2B Marketing. Delegates will understand the opportunities social media marketing offers for the B2B sector, develop the skills to use the relevant social channels more effectively, learn how to grow and engage audiences and how to measure the success of B2B social media campaigns

Learning outcomes

  • Social media trends and implications for B2B marketers
  • B2B social media strategy – the importance of thought leadership
  • Building effective B2B content
  • The 4 stages of customer engagement and how to use them to plan which social media platforms to use in the B2B sector
  • Best practice use of social media channels for acquiring new customers – influencing key B2B influencers and social ads
  • Best practice use of social media channels for participation and engagement – blogging, LinkedIn, YouTube, Facebook and Twitter
  • Creating sharable B2B content
  • Tools that measure success and monitor social media mentions

Experts

Nick Baggott

Nick Baggott FCIM FIDM has been a CIM Course Director for CRM & Digital for 7 years. He is MD of Navigate Consulting Ltd & works globally with clients like Google, Avon, EY, BP and Vodafone. He was formerly Group Client Service Director at Chemistry, having built the agency from start up ...

B2B Social Media Campaign Planning at The Chartered Institute of Marketing

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Disclaimer

Coursalytics is an independent platform to find, compare, and book executive courses. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university.

Full disclaimer.

Read more about Leadership

One evident benefit of joining a leadership course is gaining the knowledge essential for motivating people for high performance. After completing a leadership course, you will be capable of assessing your trustworthiness as perceived by your colleag...

Read more about Marketing

During Marketing courses, you will learn how to develop a business idea and create the right website to promote your product. You will gain the skills to analyze your business performance and make key decisions that improve the efficiency of your bus...

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