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Available dates

Oct 28—29, 2019
2 days
London, United Kingdom
GBP 850 ≈USD 1102
GBP 425 per day
Jan 13—14, 2020
2 days
London, United Kingdom
GBP 850 ≈USD 1102
GBP 425 per day
Apr 1—2, 2020
2 days
London, United Kingdom
GBP 850 ≈USD 1102
GBP 425 per day
+3 more options


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About the course

Boost your confidence and skills when dealing with people and discover a new self-assured you

We cover all the material from the one-day course, plus it gives you more time to practise new behaviours, tools and techniques.

Tackle the frustration, resentment and stress that being too accommodating can create and find simple, practical, doable things that will work for you.

Learn the ‘Art of Saying No’ and get more opportunities to build your confidence and skills to become more of who you really are.

Course Objectives

  • Understand why you feel disempowered
  • Change yourself to change others
  • The smallest change for the biggest impact
  • There is no right way
  • Setting clear boundaries
  • Move things forward
  • Use what already works
  • Knowing you have something else to try
  • Experiential working with real situations

Assertiveness Training Course Programme

We tailor all our courses to reflect the needs of the delegates on the day. The course content may include many of the exercises listed below, and any additional material that the trainers feel is relevant.

Course Content

We tailor all our courses to reflect the needs of the delegates on the day. The course content may include many of the exercises listed below, and any additional material that the trainers feel is relevant.

Day One

Why Are You Here?

This is a chance for delegates to tell us why they have come to us and what they would like out of the two days.


Here we will run a short, gentle exercise to begin the day that looks at how small changes can create unrest in all of us.

This also aims to put people at ease.


This exercise specifically recreates the feelings that we have when we have to do something we find particularly difficult.

For instance what happens to you when you are in an uncomfortable or new situation?

We then look at the ingrained behaviours associated with those feelings.

Childhood Messages

A chance to explore the messages people heard growing up that have reinforced their non-assertive behaviour.


Here we help identify the assumptions individual participants make about other people and look at how that can affect how any communication then happens within the context of their own situations.


This set of exercises looks at situational, rather than hierarchical status.

They demonstrate that it isn't always necessary to be assertive in order to get your message across.

Participants learn to lower and raise their status depending upon the situations they are in, in order to change the outcome of the interaction.

It helps people begin to see how a change of behaviour can be an easy way of not getting involved in other people's agendas.


We use a visual model to explain behaviour that is too accommodating and what happens to people under stress.

This model shows delegates that even when people are offered wider latitude in choices of behaviour, we will revert to type and do what we normally do.

Being Nice

In pairs, delegates will identify the everyday ways in which they are 'nice'.

You will then identify some of the things are not serving you well:

  • Apologising when you haven't done anything wrong
  • Asking permission to do something when no permission is needed

And the ways in which being nice does serve you:

  • Having good working relationships with people
  • Creating a positive atmosphere


Two exercise which deal with conflict resolution and defusing potential arguments.

We look at the reasons for conflict and ways to build bridges between people.

Setting Clear Boundaries

This section deals with personal space boundaries as well as internal issues that people would rather not talk about.

It is particularly useful for people who have a hard time saying 'No'.

And for people who can't set priorities because of other people's demands.

The Art of Saying 'No

Using your own material we will look at some of your more common difficult situations.

You will work on other choices you could make to create a different outcome.

Wrap up

Delegates will identify at least one thing they are taking away from day one of this course and one thing they will practise on the evening of day one.

We will also ask delegates to think about specific situations or people that they find tricky in their day to day lives.

Day Two

Checking in

Delegates are given the chance to share any thoughts or revelations which may have happened following day one of the course.

We will discuss what they managed to practise from yesterday and what the effects of it were.

Nice Clichés

An opportunity to look at all of the things which have been heard, read or stumbled upon in our lives which give us rules around being nice (e.g. "If you can't say anything nice don't say anything at all", "Nice little girls are seen and not heard", etc)


This exercise is designed to demonstrate to delegates that even when offered wider latitude in choices of behaviour, we will revert to type and do what we normally do.


Here we will have a play around with some of the language we tend to use when trying to be nice and helpful.

Examples of this might be:

Using exaggerated apologies

Justifying over explaining

Hedging your bets

The Nice You

We will talk you through a short visualisation of you at their most accommodating.

They will take you through a second visualisation of you at their most nasty.

There will be an opportunity to have some fun drawing both versions.

Real Life Situations

A chance to play out your real-life situations with the group and to 'mess around' with the options available to them.

This is also an opportunity for the delegates to share best practise as well as the two trainers offering up suggestions.

When you try out something new in a training room, the likelihood of your using it in the outside world is much higher.

Your Full Assertive Self

Delegates are given the chance to write or draw how they see themselves as a complete, balanced and assertive human being.

There will then be an opportunity for them to present this to the rest of the group.

Personal Style

Here you'll identify some of the things you know you already work for you and the others add to this list of positives.

When we play to our strengths the negative stuff tends to fall away and we operate from a much more productive place.

Support Plan

Each person will identify:

  • What specifically they know they will use
  • What they are taking away from the course
  • Where they will practise

We will give out two Impact Factory documents to support the course.

You'll get copies relevant hand-outs to remind you of the Coursework.

Ongoing Support

Two weeks after the course one of your trainers will call to see how you are getting on.

You will have email and telephone access to both of your trainers.

You'll also have access to a course web page containing:

  • Handouts used during the course
  • New supportive material
  • Impact Factory PDF documents
  • Recommended reading
  • Links to our favourite videos

Assertiveness Training Course

Trust the experts

Tina Lamb

  Tina’s journey towards Impact Factory is a great example of how things don''t always turn out as we plan - and what a blessing that can be! She grew up wanting to be an actress, Meryl Streep to be exact. But, unable to secure a place at drama school, she took a year off and went to work on ya...


Katherine Grice

Katherine joined Impact Factory as an in 2005 having worked as an actress for over 20 years in theatre, radio, and television.   She is one of our most experienced trainers developing new programmes and training trainers at Impact Factory. After her degree in drama, Katherine did a postgraduat...


Katy Miller

Katy has been at Impact Factory for seven years and brings a wealth of life experience to her work here. From performing in the West End and at the National Theatre, to teaching and directing drama students, to running a franchise of a national pre-school music programme, her ability to adapt to...


James Waters

  Born in Ireland into a family of ten children, James understands all too well the importance of effective communication. Irish Step dancing came into his life and by the age of ten was ranked fourth in the world. Later in his teens, he was a member of the English School Boys Gymnastic team. He...


Katie Kensit

Katie''s aim is to encourage others through self-awareness and effective communication to create satisfying working relationships and unity. Since joining Impact Factory Katie has been involved with Presentation Skills, Public Speaking, Line Management, Assertiveness and Personal Impact.    Kat...


Naina Oliver

Expect the unexpected is Naina’s motto and it has held her in good stead. When shopping one day in Leicester in her early 20’s, recently graduated and contemplating a career in Clinical Psychology she bumped into her sixth form tutor, Mr. Scaife. On hearing she was working in a watch factory whi...


Sabah Hydari

Sabah brings an enormous wealth of experience to Impact Factory, as well as a hugely varied background. The daughter of a diplomat, she has lived in over 10 countries including Saudi Arabia, Russia, Egypt, Britain, U.S.A., Poland, Yemen, Mexico, India, and the U.A.E, which has given her a very g...


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Assertiveness Course