Artificial Intelligence and Machine Learning: Make Your Business More Effective and Profitable
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Artificial intelligence (AI) and machine learning (ML) are taking the business world by storm. For many entrepreneurs and executives, though, it is hard to go beyond the hype to clearly see how AI can help make your business more effective and profitable. AI/ML can be a great competitive advantage, or a drain on money and resources. How to best get started? This workshop will give you the practical tools you need to identify and act on the many AI advantages these tools offer.
The course will start with an overview of the most useful AI tools, applications, and business cases, including: optimizing product pricing and placement, optimizing marketing budgets, ad targeting, sales forecast and analysis, customer service, financial analysis and risk assessment, and hiring and performance management, along with much more. We will also discuss what type of data and infrastructure a business needs to get started with AI and how to measure its readiness, how to evaluate AI/ML roles and responsibilities in an organization, and what skills and technologies are needed to successfully incorporate AI into an organization’s processes. Finally, we will consider what results you can realistically expect to achieve, versus what is hype. By the end of the workshop, students will have a solid understanding of the trends driving the AI revolution, as well as the processes and tools needed to successfully bring AI to your business.